Samara Bradley, M.S.

Go-getter
DISC Type : d

Director Media Planning at CARAT

Atlanta, Georgia, United States

Overview

Samara is a multifaceted marketing leader with over a decade of experience in the automotive, beauty, and retail sectors. She excels at managing integrated campaigns and leading cross-functional teams, leveraging her expertise in branded content and digital strategy. She holds a Master of Science in Advertising from Virginia Commonwealth University.

Outside of her professional life, Samara is deeply passionate about pop culture and entertainment, which informs her creative approach to advertising. She follows major media companies like Disney and Sony, staying current with trends that shape the cultural landscape. People who have worked with her describe her as a "strong and creative strategist. "

She won a Folio Award for her work leading Chevrolets title sponsorship of Essence Magazines Street Style program.

Personality Overview

Direct & Candid

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Branded Content
Her career is centered on creating and managing branded content, including award-winning, integrated campaigns and major partnerships for brands like Chevrolet.
Integrated Marketing
Specializes in leading cross-functional teams to execute integrated marketing and communications programs, from social media to large-scale sponsorships.
Pop Culture
Explicitly states a passion for pop culture and entertainment, which she leverages in her advertising work to create resonant and timely campaigns.

Media Appearances

Samara has no verified media appearances

Work History

6-2025
Director Media Planning at CARAT
5-2025 - 6-2025
Director, Content at CARAT
Associate Director, Content at Carat
Account Manager at Influential
Account Director at OZY Media

Education

Master of Science (M.S.) from Virginia Commonwealth University
Bachelor of Arts (B.A.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director Media Planning at CARAT
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Insights For Selling To Samara

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samara is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Samara

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Samara move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Samara take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Samara

Personality Compatibility


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