Samarth Tripathi

As Creative Director at MINI MONSTERS PVT LTD, Samarth leads all agency operations, from marketing strategy to directing high-profile TV commercials. With a background in entrepreneurship from IIT Delhi, he has extensive experience managing major client accounts like Deloitte and Uplers and leading cross-functional creative teams.

Samarth is a passionate storyteller and filmmaker focused on helping entrepreneurs build impactful ventures. He holds strong convictions about ethical advertising, publicly condemning brands that exploit sensitive geopolitical situations for commercial gain. His interests include creative industry leaders like Ogilvy.

He firmly believes that "a video ad that doesn’t sell is just expensive wallpaper, " emphasizing that creative work must always function as a powerful sales tool.