Samarth Tripathi

Evaluator
DISC Type : dsc

Creative Director at MINI MONSTERS PVT LTD

Pune, Maharashtra, India

Overview

As Creative Director at MINI MONSTERS PVT LTD, Samarth leads all agency operations, from marketing strategy to directing high-profile TV commercials. With a background in entrepreneurship from IIT Delhi, he has extensive experience managing major client accounts like Deloitte and Uplers and leading cross-functional creative teams.

Samarth is a passionate storyteller and filmmaker focused on helping entrepreneurs build impactful ventures. He holds strong convictions about ethical advertising, publicly condemning brands that exploit sensitive geopolitical situations for commercial gain. His interests include creative industry leaders like Ogilvy.

He firmly believes that "a video ad that doesn’t sell is just expensive wallpaper, " emphasizing that creative work must always function as a powerful sales tool.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Effective Video Ads
Believes video ads are sales tools, not short films. He emphasizes they must hook audiences fast, evoke emotion, and drive direct action like clicks, calls, or sales.
Ethical Marketing
Expresses strong disapproval of using sensitive topics like potential military conflicts for product promotion, viewing it as a completely unacceptable practice.
Entrepreneurial Storytelling
His professional focus is on "Helping Leaders and Entrepreneurs Build the Next Big Thing, " combining his filmmaking background with his entrepreneurial studies from IIT Delhi.

Media Appearances

Samarth has no verified media appearances

Work History

12-2023
Creative Director at MINI MONSTERS PVT LTD
12-2021 - 12-2023
Creative Director at What a Story
2-2018 - 12-2021
Script Writer at Fiverr
3-2020 - 12-2020
Head of Digital Media at Shoperkart for Business App
1-2018 - 10-2019
Quality Assurance Specialist at Flipkart

Education

PGC from Indian Institute of Technology Jammu
Entrepreneurship/Entrepreneurial Studies from Indian Institute of Technology, Delhi

More Information

Social Presence :

Prographics :

Exp : 6 Location : Pune, Maharashtra, India Job Level : Mid-senior Designation : Creative Director at MINI MONSTERS PVT LTD
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Insights For Selling To Samarth

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samarth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Samarth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Samarth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Samarth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Samarth

Personality Compatibility


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