Sameer Agrawal

Commander
DISC Type : D

Chief Revenue Officer (CRO) at Penfold

London, England, United Kingdom

Overview

Sameer is a Chief Revenue Officer specializing in scaling P&Ls for high-growth B2B SaaS and fintech firms. He builds end-to-end go-to-market engines across sales, marketing, and partnerships. His career started at Bain & Company before he earned an MBA from INSEAD.

He co-founded Abode, a residential real estate fintech platform, where he led all commercial activity and raised backing from top-tier VCs.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Simplifying Pensions
His mission at Penfold is to remove complexity from pensions, believing it is the main barrier preventing people from saving enough for a comfortable retirement.
Fintech Disruption
His career at Wagestream, Liberis, and Penfold shows a focus on leveraging modern technology to challenge and improve traditional financial services.
B2B Growth Strategy
He specializes in building and aligning go-to-market engines, from marketing and sales to partnerships and delivery, to drive profitable growth.

Media Appearances

Sameer has no verified media appearances

Work History

1-2026
Chief Revenue Officer (CRO) at Penfold
2-2024 - 6-2024
Director, New Products (Interim) at Liberis
2024 - 2025
Vice President, Distribution Market at Klipboard
4-2023 - 7-2024
Co-founder and CEO at Abode
1-2022 - 4-2023
Head of Enterprise and Partnerships at Wagestream

Education

Master of Business Administration - MBA from INSEAD
Bachelor of Arts - BA Hons from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Penfold
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Insights For Selling To Sameer

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sameer is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sameer

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sameer move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sameer take some risk or not?

  • The risks don’t matter much to them.

You And Sameer

Personality Compatibility


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