Sameer Mehta in

Sameer Mehta

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Chief Marketing Officer at 5paisa
📍 Mumbai, Maharashtra, India

Sameer Mehta is the Chief Marketing Officer at 5paisa, leveraging over 20 years of experience in scaling growth in FinTech, SaaS, and ConsumerTech. An alumnus of the Indian School of Business, he has a proven track record at major firms like Paytm, where he led UPI product growth. Colleagues describe him as energetic, an exceptionally fast learner, and a go-getter.

Outside of his corporate role, Sameer is an active angel investor in several startups, including Jar and GrowthX. He is the President of the ISB Alumni Hyderabad Chapter, demonstrating a strong commitment to his professional community. His interests also include cricket, having been a top run-scorer during his time at business school.

He founded Ayoohoo, a startup that developed a gamified wellness app to help children build healthy habits.

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Experience
11 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Decision Approach
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Priorities

Topics Sameer cares about

FinTech Growth
As CMO of 5paisa and formerly with Paytm and WealthDesk, he focuses on scaling financial technology platforms and driving user adoption in high-stakes environments.
Brand Storytelling
He focuses on creating simple and familiar brand messaging, such as the "Invest your paisa with 5paisa" campaign, to make investing more accessible.
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Career

Work history

7-2025
Chief Marketing Officer
5paisa
6-2025
Advisor
Exegy Consulting
7-2023 - 6-2025
Founder
Ayoohoo
10-2022 - 6-2023
Vice President of Growth
Paytm
9-2017 - 6-2025
Founder
Exegy Consulting
In the press

Media appearances

Mr. Sameer Mehta, Chief Marketing Officer, 5Paisa Capital Ltd.. Featured in Trendlyne
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5paisa Launches Zero Brokerage Offer for Muhurat Trading 2025 – ‘Muhurat Ki Mithaas’ Campaign. Featured in Passionate In Marketing
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Education
2010 - 2011
PGP (MBA)
Indian School of Business
2021 - 2021
Product & Growth Bootcamp
GrowthX®
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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