Sameer Mehta

Visionary
DISC Type : Ds

Chief Marketing Officer at 5paisa

Mumbai, Maharashtra, India

Overview

Sameer Mehta is the Chief Marketing Officer at 5paisa, leveraging over 20 years of experience in scaling growth in FinTech, SaaS, and ConsumerTech. An alumnus of the Indian School of Business, he has a proven track record at major firms like Paytm, where he led UPI product growth. Colleagues describe him as energetic, an exceptionally fast learner, and a go-getter.

Outside of his corporate role, Sameer is an active angel investor in several startups, including Jar and GrowthX. He is the President of the ISB Alumni Hyderabad Chapter, demonstrating a strong commitment to his professional community. His interests also include cricket, having been a top run-scorer during his time at business school.

He founded Ayoohoo, a startup that developed a gamified wellness app to help children build healthy habits.

Personality Overview

Goal-Oriented

Direct & Assertive

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

FinTech Growth
As CMO of 5paisa and formerly with Paytm and WealthDesk, he focuses on scaling financial technology platforms and driving user adoption in high-stakes environments.
Brand Storytelling
He focuses on creating simple and familiar brand messaging, such as the "Invest your paisa with 5paisa" campaign, to make investing more accessible.
AI in Marketing
Actively uses AI tools like ChatGPT as a brainstorming partner to structure complex marketing problems, refine narratives, and connect strategy with execution.

Media Appearances

Mr. Sameer Mehta, Chief Marketing Officer, 5Paisa Capital Ltd.. Featured in Trendlyne

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5paisa Launches Zero Brokerage Offer for Muhurat Trading 2025 – ‘Muhurat Ki Mithaas’ Campaign. Featured in Passionate In Marketing

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Digital Transformation Speakers – Sameer Mehta (CMO, 5paisa). Featured in Indian Speaker Bureau

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Work History

7-2025
Chief Marketing Officer at 5paisa
6-2025
Advisor at Exegy Consulting
7-2023 - 6-2025
Founder at Ayoohoo
10-2022 - 6-2023
Vice President of Growth at Paytm
9-2017 - 6-2025
Founder at Exegy Consulting

Education

2010 - 2011
PGP (MBA) from Indian School of Business
2021 - 2021
Product & Growth Bootcamp from GrowthX®

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Marketing Officer at 5paisa

Interested in

Sports

Cricket, HCA C Division Cricket Club, Football, ISB Cricket Team, The Park Titans

Entertainment

Kid's Health + Gaming + Social space

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Insights For Selling To Sameer

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sameer is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sameer

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sameer move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sameer take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sameer

Personality Compatibility


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