Priyankka Sethhi

Critic
DISC Type : C

Director and Head of Marketing at Haier Appliances India Pvt Ltd

Delhi, India

Overview

Priyankka Sethhi is the Director and Head of Marketing at Haier Appliances India, where she drives brand strategy and integrated communications. With over 18 years of experience at global brands like Panasonic and Discovery, she focuses on premiumisation and digital acceleration. She holds an MBA from IILM, New Delhi.

Beyond her corporate role, Priyankka is a Founding CMO of the CMO Assembly, a peer-led space for marketing leaders to engage in real conversations. She is passionate about using storytelling to connect with consumers, emphasizing themes of kindness, generosity, and quiet achievement in her campaigns.

As a recipient of the BW 40 under 40 award, she is recognized as an influential marketing leader in India.

Personality Overview

Information Seeker

ROI Driven

Critic

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Storytelling
Believes in creating narratives that humanize technology and resonate emotionally, such as campaigns celebrating quiet achievers and the spirit of sharing.
Digital-First Engagement
Focuses on recalibrating media spending towards digital platforms, using social media and content partnerships to engage younger, urban consumers.
CMO Collaboration
Is a founding member of The CMO Assembly, a peer-led group for marketing officers, indicating a strong belief in collaborative leadership and shared learning.

Media Appearances

Priyankka has no verified media appearances

Work History

9-2022
Director and Head of Marketing at Haier Appliances India Pvt Ltd
10-2016 - 9-2022
Head - Brand, PR & Digital Marketing at NEC Corporation India Pvt Ltd.
3-2014 - 10-2015
Assistant Manager - Brand & Marketing Communications at Discovery Inc
5-2010 - 3-2014
Assistant Manager - Brand & Marketing Communications (Consumer Electronics) at Panasonic India
8-2009 - 4-2010
Online Marketing & Corporate Communications at NEC HCL System Technologies

Education

2005 - 2006
Master of Business Administration (MBA) from Institute for Integrated Learning in Management (IILM), New Delhi
2018 - 2019
Masters in Digital Marketing from Delhi School of Internet Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Delhi, India Job Level : Mid-senior Designation : Director and Head of Marketing at Haier Appliances India Pvt Ltd
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Insights For Selling To Priyankka

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priyankka is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Priyankka

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Priyankka move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Priyankka take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Priyankka

Personality Compatibility


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