Priyankka Sethhi in

Priyankka Sethhi

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Director and Head of Marketing at Haier Appliances India Pvt Ltd
📍 Delhi, India

Priyankka Sethhi is the Director and Head of Marketing at Haier Appliances India, where she drives brand strategy and integrated communications. With over 18 years of experience at global brands like Panasonic and Discovery, she focuses on premiumisation and digital acceleration. She holds an MBA from IILM, New Delhi.

Beyond her corporate role, Priyankka is a Founding CMO of the CMO Assembly, a peer-led space for marketing leaders to engage in real conversations. She is passionate about using storytelling to connect with consumers, emphasizing themes of kindness, generosity, and quiet achievement in her campaigns.

As a recipient of the BW 40 under 40 award, she is recognized as an influential marketing leader in India.

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Experience
15 Years
Current Role
Director and Head of Marketing
Job Level
Mid-senior
Location
Delhi, India
Personality Overview

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Priorities

Topics Priyankka cares about

Brand Storytelling
Believes in creating narratives that humanize technology and resonate emotionally, such as campaigns celebrating quiet achievers and the spirit of sharing.
Digital-First Engagement
Focuses on recalibrating media spending towards digital platforms, using social media and content partnerships to engage younger, urban consumers.
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Career

Work history

9-2022
Director and Head of Marketing
Haier Appliances India Pvt Ltd
10-2016 - 9-2022
Head - Brand, PR & Digital Marketing
NEC Corporation India Pvt Ltd.
3-2014 - 10-2015
Assistant Manager - Brand & Marketing Communications
Discovery Inc
5-2010 - 3-2014
Assistant Manager - Brand & Marketing Communications (Consumer Electronics)
Panasonic India
8-2009 - 4-2010
Online Marketing & Corporate Communications
NEC HCL System Technologies
In the press

Media appearances

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Education
2005 - 2006
Master of Business Administration (MBA)
Institute for Integrated Learning in Management (IILM), New Delhi
2018 - 2019
Masters in Digital Marketing
Delhi School of Internet Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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