Sami Arpa

Observer
DISC Type : ic

CEO / Founder at Largo

Lausanne, Vaud, Switzerland

Overview

Sami Arpa is the CEO and Founder of Largo, an AI company personalizing the audio-visual industry. He uniquely combines a technical background, including a PhD in Computational Aesthetics from EPFL, with creative experience as a filmmaker and director, driving Largos mission to enhance storytelling through data-driven intelligence.

Sami is passionate about the intersection of art and technology. His journey includes directing short films and founding the Ouchy Film Awards in Lausanne, Switzerland. This blend of pursuits showcases his dedication to both innovating within the film industry and celebrating its creative talents.

He was a finalist for the EY Entrepreneur of the Year 2025 award in Switzerland.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Filmmaking
His PhD thesis and Largo's core business focus on applying AI to enhance creative decision-making, script analysis, and predicting audience response in the film industry.
Market Research Tech
Spearheaded the recent acquisitions of market research firms QuMind and E-Poll to integrate their data with Largo's AI, aiming to revolutionize market intelligence.
Entrepreneurship
Recognized as a finalist for the EY Entrepreneur of the Year 2025 award, reflecting his leadership and innovation in building Largo from an EPFL spin-off.

Media Appearances

Sami Arpa, CEO and Co-Founder of Largo. Featured in YouTube

See Now

Work History

2-2020
CEO / Founder at Largo
2-2018 - 9-2020
CEO / Co-founder at Sofy.tv
11-2015 - 5-2020
Director at Ouchy Film Awards
9-2013 - 12-2018
Doctoral Researcher at EPFL
7-2012 - 3-2013
Researcher at Max Planck Institute for Informatics

Education

2013 - 2018
Doctor of Philosophy (PhD) from EPFL
2010 - 2012
Master of Science (MS) from Bilkent University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lausanne, Vaud, Switzerland Job Level : N/A Designation : CEO / Founder at Largo
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Insights For Selling To Sami

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sami is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sami

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sami move?

  • They like to analyze well and then make their decisions.
  • Can Sami take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sami

Personality Compatibility


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