Sammy Abouchacra

Critic
DISC Type : C

Genomics and Proteomics Instrument Specialist at Bio-Rad Laboratories

Montreal, Quebec, Canada

Overview

Sammy is a Genomics and Proteomics Instrument Specialist at Bio-Rad Laboratories with a history in the biotechnology industry. He leverages his Masters degree in Analytical Chemistry to specialize in capital equipment sales, including Liquid Chromatography-Mass Spectrometry (LC-MS) systems.

His career has involved extensive territory management, previously covering all of Eastern Canada, including Quebec, the Maritimes, and parts of Ontario for former employers.

Unique fact: Sammy has managed sales territories spanning from Ontario all the way to Newfoundland.

Personality Overview

Negotiator

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Genomics & Proteomics
His current role is a Genomics and Proteomics Instrument Specialist, indicating this is his core professional focus at Bio-Rad Laboratories.
Biotech Instrumentation
He has a strong background in capital equipment and actively promotes new Bio-Rad instruments like digital imagers for gels and blots.
Immunoassay Techniques
He shows a keen interest in antibody applications, including western blot, ELISA, flow cytometry, and immunohistochemistry.

Media Appearances

Sammy has no verified media appearances

Work History

1-2025
Genomics and Proteomics Instrument Specialist at Bio-Rad Laboratories
10-2016 - 1-2025
Instrumentation Sales Specialist, Proteomics at Bio-Rad Laboratories
5-2016 - 10-2016
Senior Territory Manager at FroggaBio Inc
1-2015 - 5-2016
Territory Manager at FroggaBio Inc
12-2009 - 1-2015
Sales Representative/Territory Manager at Montreal Biotech Inc

Education

Graduate Diploma from McGill University
Masters Degree from Université de Montréal

More Information

Social Presence :

Prographics :

Exp : 16 Location : Montreal, Quebec, Canada Job Level : Junior Designation : Genomics and Proteomics Instrument Specialist at Bio-Rad Laboratories
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Insights For Selling To Sammy

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sammy is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sammy

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sammy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sammy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sammy

Personality Compatibility


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