Sammy Rubin in

Sammy Rubin

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Founder & CEO at yulife
📍 Londres, Inglaterra, Reino Unido, United Kingdom

Sammy Rubin is a serial entrepreneur dedicated to reinventing the insurance industry. A graduate of Imperial College London, he has founded three successful insurance companies, including his current venture YuLife, which integrates life insurance with wellbeing. He is focused on transforming insurance into a positive, engaging force for individuals and businesses.

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Experience
9 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Londres, Inglaterra, Reino Unido, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sammy cares about

Employee Wellbeing
He founded YuLife after a personal burnout, with a core mission to improve holistic employee wellbeing through financial products and address the burnout crisis.
Gamification & Engagement
He believes the key to successful wellness programs is engagement and has hired game designers to make YuLife's app and 'yuniverse' compelling for users.
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Career

Work history

9-2016
Founder & CEO
yulife
Founding CEO, PruProtect (now VitalityLife)
Vitality UK
Co-founder & Chief Executive Officer (CEO)
Policy Portfolio
In the press

Media appearances

EP 56 - Can Insurance Really Help You Live Your Best Life? – Sammy Rubin, co‑Founder and CEO at YuLife. Featured in InsurTech Amplified
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‘Life insurance can be a vehicle to inspire people to live their best lives’: YuLife’s Sammy Rubin. Featured in Tearsheet
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Education
1986 - 1989
Bachelor of Science (BSc)
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Sam Fromson
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