Samrat Ray

Inquirer
DISC Type : cd

Director of Business Development at Cognizant

Lynnwood, Washington, United States

Overview

Samrat Ray is a Director of Business Development at Cognizant, specializing in the healthcare sector. Leveraging his MBA, he partners with payers and providers to drive digital transformation and operational improvements. Colleagues describe him as a bright, detail-oriented, and effective techno-commercial professional who excels in large-scale deal management and strategic growth.

He is consistently recognized for his excellent people skills and a collaborative approach that instills confidence in clients and colleagues alike. With a reputation for being professional and friendly, he applies a broad perspective to problem-solving, drawn from his experience across different functions and industries.

Known for his selfless attitude, he was recognized for helping many fellow students with assignments and placements during his MBA.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Healthcare Digitalization
Drives digital transformation for healthcare payers and providers by developing tailored growth strategies and improving operations.
Strategic Account Growth
Focuses on large-scale deal management, customer acquisition, and account farming to foster market development and expansion.
B2B Sales Enablement
Utilizes skills in business consulting, deal structuring, and pursuit management to facilitate impactful collaborations and measurable outcomes for clients.

Media Appearances

Samrat has no verified media appearances

Work History

12-2025
Director of Business Development at Cognizant
12-2020 - 5-2026
Director of Business Development at Cognizant
12-2014 - 11-2020
Associate Director - Healthcare Business Development at Cognizant
3-2012 - 12-2014
Senior Manager - Sales & Marketing at Emids
2-2010 - 3-2012
Technical Presales Manager at Emids

Education

Master of Business Administration (MBA) from Bharathidasan Institute of Management Tiruchirapalli
Post Graduation in Advanced Computing from Centre for Development of Advanced Computing (C-DAC)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Lynnwood, Washington, United States Job Level : Mid-senior Designation : Director of Business Development at Cognizant
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Insights For Selling To Samrat

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samrat is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Samrat

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Samrat move?

  • Their decision making speed is somewhere in the middle.
  • Can Samrat take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Samrat

Personality Compatibility


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