Samuel Benham, CPA

Doer
DISC Type : ds

Partner at Frazier & Deeter

Atlanta, Georgia, United States

Overview

Samuel Benham is a Partner in Frazier & Deeters Audit Practice in Atlanta, where he serves global companies. A graduate of Auburn University, he is a technical expert in complex accounting areas and specializes in the technology, forestry, and financial services industries, with over a decade of experience.

He is passionate about finding efficient paths to help people reach their potential and is actively involved in Frazier & Deeters community involvement efforts. He values a company culture that fosters professional growth, relationship building, and community engagement.

Samuel serves as the Partner in Charge of Audit Innovation, overseeing the firms audit technology and innovation strategy.

Personality Overview

Fast-paced

Deliberate Doer

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Audit Innovation
He is the Partner in Charge of Audit Innovation and previously led the design and implementation of technologies for the audit practice.
Technology Sector
Specializes in providing audit and assurance services to companies within the technology industry.
Financial Services
Possesses focused audit experience and expertise within the financial and professional services markets.

Media Appearances

FD Names Nine New Partners. Featured in Frazier & Deeter, LLC

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Frazier & Deeter Names Nine New Partners. Featured in Yahoo Finance

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Work History

1-2026
Partner at Frazier & Deeter
1-2025 - 1-2026
Audit Principal at Frazier & Deeter
1-2014 - 1-2025
Senior Audit Manager at Frazier & Deeter
1-2013 - 4-2013
Audit Intern at Frazier & Deeter, LLC

Education

2009 - 2013
Bachelor of Business Administration (B.B.A.) from Auburn University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Partner at Frazier & Deeter
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Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Samuel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Samuel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Samuel

Personality Compatibility


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