Samuel O'Donnell

Evaluator
DISC Type : cds

Director of Engineering - HCM at Zellis

Hemel Hempstead, England, United Kingdom

Overview

Sam ODonnell is the Director of Engineering at Zellis and was previously the CTO of elementsuite. He has a strong track record in platform development, IT automation, and big data visualization with major brands like IBM. He holds a BSc from the University of Hertfordshire.

His recent focus is on the practical application of AI in engineering workflows. He believes the most significant productivity gain from AI comes from its use in triage and planning, rather than just code generation.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Engineering
He actively experiments with AI agents in his engineering workflow, focusing on improving triage and planning rather than just generating code.
HR Technology
As a leader at Zellis and elementsuite, he is deeply involved in creating powerful HR, scheduling, and payroll solutions for businesses.
Future of Software
He follows how AI tools are rapidly changing the way software is built and thinks about how this will shift the engineering landscape.

Media Appearances

Samuel has no verified media appearances

Work History

2-2025
Director of Engineering - HCM at Zellis
12-2019 - 3-2025
Chief Technology Officer at elementsuite.
6-2018 - 12-2019
Head Of Software Development at elementsuite.
5-2015 - 6-2018
Senior Full Stack Engineer at Succeed Consultancy
8-2012 - 5-2015
Websphere Application Server at IBM

Education

2008 - 2012
BSc from University of Hertfordshire
2010 - 2011
Certification from IBM Cognos

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hemel Hempstead, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering - HCM at Zellis
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Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Samuel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Samuel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Samuel

Personality Compatibility


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