Samuel Peterson in

Samuel Peterson

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Business Owner / Founder at Dope Print Shop
📍 Madison, Wisconsin, United States

Samuel is a strategic marketing leader with a background in global CPG brands like Energizer and Spectrum Brands. He specializes in brand strategy, product marketing, and driving consumer growth, with a degree from Viterbo University. His expertise includes managing large portfolios and multi-million dollar marketing budgets.

Outside of his corporate roles, Samuel is the founder and operator of Dope Print Shop, an e-commerce brand focused on custom wall art and lifestyle merchandise. This venture showcases his entrepreneurial drive and passion for design, marketing, and multi-channel sales across platforms like Etsy and Shopify.

He led a team whose innovative hearing aid battery packaging design won a 2019 WorldStar Packaging Award.

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Experience
12 Years
Current Role
Business Owner / Founder
Job Level
Leadership
Location
Madison, Wisconsin, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Samuel cares about

CPG Brand Strategy
His career at Energizer and Spectrum Brands focused on building brand value, managing global product portfolios, and ensuring brand consistency across markets.
E-commerce Growth
As the founder of Dope Print Shop, he scaled revenue by over 500% through targeted digital marketing, brand positioning, and operational optimization.
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Career

Work history

9-2021
Business Owner / Founder
Dope Print Shop
1-2019 - 9-2023
Global Associate Marketing Manager
Energizer Holdings
6-2017 - 1-2019
Associate Marketing Manager - Rayovac
Spectrum Brands, Inc
5-2015 - 6-2017
Marketing Specialist
ACD Distribution, LLC
5-2013 - 5-2015
Marketing Specialist
Kaplan Professional
In the press

Media appearances

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Education
Bachelor's Degree
Viterbo University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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