Samuel Peterson

Energizer
DISC Type : I

Business Owner / Founder at Dope Print Shop

Madison, Wisconsin, United States

Overview

Samuel is a strategic marketing leader with a background in global CPG brands like Energizer and Spectrum Brands. He specializes in brand strategy, product marketing, and driving consumer growth, with a degree from Viterbo University. His expertise includes managing large portfolios and multi-million dollar marketing budgets.

Outside of his corporate roles, Samuel is the founder and operator of Dope Print Shop, an e-commerce brand focused on custom wall art and lifestyle merchandise. This venture showcases his entrepreneurial drive and passion for design, marketing, and multi-channel sales across platforms like Etsy and Shopify.

He led a team whose innovative hearing aid battery packaging design won a 2019 WorldStar Packaging Award.

Personality Overview

Big Picture Person

Informal

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

CPG Brand Strategy
His career at Energizer and Spectrum Brands focused on building brand value, managing global product portfolios, and ensuring brand consistency across markets.
E-commerce Growth
As the founder of Dope Print Shop, he scaled revenue by over 500% through targeted digital marketing, brand positioning, and operational optimization.
Product Innovation
He led end-to-end product launches, including an award-winning hearing aid battery package recognized for its innovative, consumer-friendly design.

Media Appearances

Samuel has no verified media appearances

Work History

9-2021
Business Owner / Founder at Dope Print Shop
1-2019 - 9-2023
Global Associate Marketing Manager at Energizer Holdings
6-2017 - 1-2019
Associate Marketing Manager - Rayovac at Spectrum Brands, Inc
5-2015 - 6-2017
Marketing Specialist at ACD Distribution, LLC
5-2013 - 5-2015
Marketing Specialist at Kaplan Professional

Education

Bachelor's Degree from Viterbo University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Madison, Wisconsin, United States Job Level : Leadership Designation : Business Owner / Founder at Dope Print Shop
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Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Samuel

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Samuel take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Samuel

Personality Compatibility


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