Sandeep Gulati🎯

Visionary
DISC Type : Ds

Media Planning Director - BDF Nivea EMEA at OMD EMEA

London, England, United Kingdom

Overview

Sandeep is an AI Marketing Leader with over 15 years of experience architecting growth-focused, data-led media strategies for global brands, driving over £100M in marketing outcomes. He holds an M. Sc. from Leeds Beckett University and is described by colleagues as enthusiastic, professional, and driven.

Driven by a personal family experience, Sandeep co-founded Karewise, a platform designed to connect caregivers with senior citizens in need of support. This venture was inspired by the challenges he and his brother faced while arranging care for their mother in India.

He co-founded a caregiver services startup after struggling to find the right care for his own mother.

Personality Overview

Objective Evaluator

Direct & Assertive

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
He focuses on designing AI systems that convert insights into revenue, believing the future of marketing lies in creating value, not just using tools.
Go-to-Market Strategy
He has orchestrated multi-market GTM strategies that have generated over £40M in incremental revenue for global brands in the EMEA and North American markets.
Performance Marketing
He specializes in turning media into profit, having driven a 150% ROAS increase in 12 months by using advanced media mix modelling.

Media Appearances

Sandeep has no verified media appearances

Work History

5-2024
Media Planning Director - BDF Nivea EMEA at OMD EMEA
11-2023 - 5-2024
Global Data, Performance & Planning Director - Uber EMEA at PHD
6-2023 - 12-2023
Global Media Planning and Strategy Director at Incubeta
1-2022 - 6-2023
Global Data, Performance & Planning Director at Incubeta
8-2021 - 1-2022
Global Data, Performance & Planning Director (Huawei) at Wavemaker

Education

2004 - 2006
M.Sc from Leeds Beckett University
2003 - 2003
Diploma from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Media Planning Director - BDF Nivea EMEA at OMD EMEA
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Insights For Selling To Sandeep

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandeep is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sandeep

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sandeep move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sandeep take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sandeep

Personality Compatibility


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