Sandeep Gulati🎯 in

Sandeep Gulati🎯

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Media Planning Director - BDF Nivea EMEA at OMD EMEA
📍 London, England, United Kingdom

Sandeep is an AI Marketing Leader with over 15 years of experience architecting growth-focused, data-led media strategies for global brands, driving over £100M in marketing outcomes. He holds an M. Sc. from Leeds Beckett University and is described by colleagues as enthusiastic, professional, and driven.

Driven by a personal family experience, Sandeep co-founded Karewise, a platform designed to connect caregivers with senior citizens in need of support. This venture was inspired by the challenges he and his brother faced while arranging care for their mother in India.

He co-founded a caregiver services startup after struggling to find the right care for his own mother.

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Experience
5 Years
Current Role
Media Planning Director - BDF Nivea EMEA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sandeep cares about

AI in Marketing
He focuses on designing AI systems that convert insights into revenue, believing the future of marketing lies in creating value, not just using tools.
Go-to-Market Strategy
He has orchestrated multi-market GTM strategies that have generated over £40M in incremental revenue for global brands in the EMEA and North American markets.
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Career

Work history

5-2024
Media Planning Director - BDF Nivea EMEA
OMD EMEA
11-2023 - 5-2024
Global Data, Performance & Planning Director - Uber EMEA
PHD
6-2023 - 12-2023
Global Media Planning and Strategy Director
Incubeta
1-2022 - 6-2023
Global Data, Performance & Planning Director
Incubeta
8-2021 - 1-2022
Global Data, Performance & Planning Director (Huawei)
Wavemaker
In the press

Media appearances

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Education
2004 - 2006
M.Sc
Leeds Beckett University
2003 - 2003
Diploma
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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