Sander Ketelaars in

Sander Ketelaars

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Digital Transformation - Digital Trust at Danone
📍 Houten, Utrecht, Netherlands

Sander is a marketing operations leader with extensive international experience at companies like Danone and Nike. He specializes in bridging marketing strategy and execution, focusing on MarTech, process excellence, and digital transformation to drive commercial impact and sustainable success.

He recently took a sabbatical to focus on his family and being a full-time parent, using the time for self-development and reflection. He is a people-first leader who values curiosity and authenticity, empowering his teams to succeed.

Unique fact: Sander took a planned career break to focus on full-time parenting before starting his current role at Danone.

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Experience
12 Years
Current Role
Digital Transformation - Digital Trust
Location
Houten, Utrecht, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sander cares about

Marketing Operations
His career focus is on ensuring marketing initiatives are efficient, effective, and aligned with business goals through operational excellence.
Digital Trust
His current role at Danone is centered on Digital Transformation and Digital Trust, supported by his certification in GDPR compliance.
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Career

Work history

5-2025
Digital Transformation - Digital Trust
Danone
9-2024 - 4-2025
Full-time parenting
Career Break
Nike
Full-time
5-2010 - 4-2015
Head of Operations
eg+ worldwide
2-2009 - 5-2010
Head of China Office
Akyla China
In the press

Media appearances

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Education

Sander has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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