Sandip Mallik

Activist
DISC Type : Cd

Associate Director - Marketing at Accops

Delhi, India

Overview

Sandip is a seasoned B2B marketing professional with over 16 years of experience, specializing in scaling pipeline growth for cybersecurity and digital workspace companies. Currently the Associate Director of Marketing at Accops, he built the companys strategic marketing function from the ground up. Colleagues describe him as dedicated, innovative, and diligent.

His unique approach combines analytical marketing with journalistic storytelling, a skill honed during his early career as an editor at The Times of India and The Telegraph.

Personality Overview

Value Conscious

Meticulous

Perfectionist

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

B2B Lead Generation
He is actively seeking lead generation agencies with a strong track record in B2B appointment setting for specific cybersecurity products like VDI, ZTNA, and MFA.
Scaling Marketing
He has direct experience establishing and scaling a company's strategic marketing function from the ground up across multiple international markets.
Cybersecurity Marketing
His career focus is on elevating brand impact and driving measurable campaign effectiveness for technology companies in the cybersecurity sector.

Media Appearances

Sandip Mallik - Accops Blog: Expert Views on VDI, ZTNA, MFA, SSO .... Featured in Accops Blog

See Now

Work History

4-2025
Associate Director - Marketing at Accops
4-2024 - 3-2025
Senior Marketing Manager at Accops
2-2020 - 3-2024
Marketing Manager at Accops
12-2016 - 12-2018
Assistant News Editor at The Times Of India
4-2013 - 11-2016
Deputy chief sub editor at The Telegraph

Education

6-2022 - 9-2022
Digital Marketing and Analytics from Indian School of Business
2019 - 2020
PGDM Executive from Institute of Management Technology, Ghaziabad

More Information

Social Presence :

Prographics :

Exp : 15 Location : Delhi, India Job Level : Mid-senior Designation : Associate Director - Marketing at Accops
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Insights For Selling To Sandip

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandip is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sandip

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sandip move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sandip take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sandip

Personality Compatibility


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