Sandra Ajidahun, Assoc CIPD, EIA, MSoM in

Sandra Ajidahun, Assoc CIPD, EIA, MSoM

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HR Director and Partner at BBH London
📍 United Kingdom

Sandra Ajidahun is the HR Director and Partner at BBH London and Dublin, where she champions a progressive approach to people management. With a CIPD qualification, she focuses on aligning staff welfare with organizational goals, fostering a collaborative culture, and enabling departments to achieve their best through her expertise in employee relations.

Outside of her corporate role, Sandra is committed to community service, demonstrated by her position as a Board Trustee at the Lewisham Donation Hub. Her accreditations as an executive coach and workplace mediator underscore a deep-seated passion for conflict resolution and fostering personal and professional growth in others.

In early 2026, Sandra was recognized for her impact by being named a DEI champion on the prestigious IPA iList shortlist.

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Experience
14 Years
Current Role
HR Director and Partner
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sandra cares about

Diversity & Inclusion
Was recently shortlisted for the IPA iList 2026, which recognizes champions of diversity, equity, and inclusion in the advertising industry.
Progressive HR
Advocates for an HR strategy that aligns staff well-being with organizational goals to foster a collaborative culture and drive operational excellence.
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Career

Work history

2-2026
HR Director and Partner
BBH London
2-2026
Board Trustee
Lewisham Donation Hub
3-2025
Accredited Mediator
The Society of Mediators
1-2023 - 1-2026
Senior Talent Partner (Head of HR) and Partner
BBH London
7-2022 - 12-2022
People Operations Business Partner
BBH London
In the press

Media appearances

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Education
2019 - 2019
CIPD
Avado
2007 - 2009
A Level’s: Sociology / Psychology / Communications and Culture
Palmers College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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