Sandra Ajidahun, Assoc CIPD, EIA, MSoM

Critic
DISC Type : C

HR Director and Partner at BBH London

United Kingdom

Overview

Sandra Ajidahun is the HR Director and Partner at BBH London and Dublin, where she champions a progressive approach to people management. With a CIPD qualification, she focuses on aligning staff welfare with organizational goals, fostering a collaborative culture, and enabling departments to achieve their best through her expertise in employee relations.

Outside of her corporate role, Sandra is committed to community service, demonstrated by her position as a Board Trustee at the Lewisham Donation Hub. Her accreditations as an executive coach and workplace mediator underscore a deep-seated passion for conflict resolution and fostering personal and professional growth in others.

In early 2026, Sandra was recognized for her impact by being named a DEI champion on the prestigious IPA iList shortlist.

Personality Overview

Negotiator

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Diversity & Inclusion
Was recently shortlisted for the IPA iList 2026, which recognizes champions of diversity, equity, and inclusion in the advertising industry.
Progressive HR
Advocates for an HR strategy that aligns staff well-being with organizational goals to foster a collaborative culture and drive operational excellence.
Talent Development
As an accredited life, career, and executive coach, she is dedicated to building strong HR infrastructures that allow talent to thrive in supportive environments.

Media Appearances

Sandra has no verified media appearances

Work History

2-2026
HR Director and Partner at BBH London
2-2026
Board Trustee at Lewisham Donation Hub
3-2025
Accredited Mediator at The Society of Mediators
1-2023 - 1-2026
Senior Talent Partner (Head of HR) and Partner at BBH London
7-2022 - 12-2022
People Operations Business Partner at BBH London

Education

2019 - 2019
CIPD from Avado
2007 - 2009
A Level’s: Sociology / Psychology / Communications and Culture from Palmers College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : HR Director and Partner at BBH London
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sandra

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sandra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sandra

Personality Compatibility


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