Sandra Badry (She/Her)

Questioner
DISC Type : c

Economic Development Officer at Red Deer County

Lacombe, Alberta, Canada

Overview

Sandra Badry is an Economic Development Officer at Red Deer County, specializing in attracting foreign direct investment. She leads the countys 2030 Economic Development Strategic Plan and has successfully promoted major industrial projects. Sandra recently completed an international business and FDI certification at Grenoble École de Management in France.

Sandra expresses great enthusiasm for her work and the success of her community. She is passionate about showcasing the potential of Central Alberta and shows immense gratitude for the small and medium-sized enterprises that contribute to the regions economic vitality.

She recently traveled to France for an immersive International European Business and FDI certification program.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Foreign Direct Investment
Her role specializes in FDI, and she recently completed an advanced certification in International European Business and FDI to attract foreign investment to her region.
Strategic Economic Planning
She is responsible for leading the development and execution of Red Deer County's 2030 Economic Development Strategic Plan and its Investment and Attraction Strategy.
Community Showcasing
Actively attends forums to showcase local communities to site selectors and promote the opportunities available in Central Alberta.

Media Appearances

Sandra has no verified media appearances

Work History

10-2008
Economic Development Officer at Red Deer County
10-2005 - 10-2008
Economic Development Coordinator and Records Management at City of Lacombe
Admin at Charlton Capital Corp

Education

5-2024 - 9-2024
Certificate in International European Business and FDI from Grenoble Ecole de Management
2015 - 2016
Economic Development & Local Government Certificates from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lacombe, Alberta, Canada Job Level : N/A Designation : Economic Development Officer at Red Deer County
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sandra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sandra

Personality Compatibility


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