Sandra Calvache Ortiz in

Sandra Calvache Ortiz

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Líder Mercadeo Regional y de marca Surtimayorista. at Grupo Éxito
📍 Valle del Cauca, Colombia

Sandra Calvache Ortiz is a marketing leader at Grupo Éxito with over 13 years of experience, currently heading regional and brand marketing for Surtimayorista, Super Inter, and Surtimax. A graduate of Universidad Icesi with a Masters in Marketing, she specializes in brand positioning, digital strategy, and commercial activation within the retail sector.

She demonstrates immense pride in her companys positive national impact, frequently sharing updates on social campaigns and community-focused initiatives. Sandra is passionate about building brands that reflect local identity and contribute positively to the country, highlighting her deep commitment to corporate social responsibility.

She successfully grew the loyal customer base for two of Grupo Éxitos key brands, Super Inter and Surtimax, by an impressive 15%.

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Experience
13 Years
Current Role
Líder Mercadeo Regional y de marca Surtimayorista.
Location
Valle del Cauca, Colombia
Personality Overview

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Priorities

Topics Sandra cares about

Regional Marketing
Designs and implements marketing strategies tailored to the unique characteristics of different regions for multiple Grupo Éxito brands.
Brand Positioning
Her core responsibility involves creating and executing strategies to position retail brands like Surtimayorista and Super Inter with their target audiences.
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Career

Work history

7-2024
Líder Mercadeo Regional y de marca Surtimayorista.
Grupo Éxito
10-2023 - 7-2024
Líder Mercadeo Marca SuperInter y Surtimax
Grupo Éxito
6-2017 - 10-2023
Coordinador de Mercadeo
Grupo Éxito
6-2015 - 6-2017
Ejecutiva de Mercadeo
COOMEVA
11-2012 - 12-2014
Analista Nacional de Producto
Coomeva Fundación
In the press

Media appearances

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Education
6-2016 - 8-2018
Magister en Mercadeo
Universidad Icesi
6-2018 - 7-2018
Curso marketin digital
Universidad Carlos III de Madrid
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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