Sandra Calvache Ortiz

Critic
DISC Type : C

Líder Mercadeo Regional y de marca Surtimayorista. at Grupo Éxito

Valle del Cauca, Colombia

Overview

Sandra Calvache Ortiz is a marketing leader at Grupo Éxito with over 13 years of experience, currently heading regional and brand marketing for Surtimayorista, Super Inter, and Surtimax. A graduate of Universidad Icesi with a Masters in Marketing, she specializes in brand positioning, digital strategy, and commercial activation within the retail sector.

She demonstrates immense pride in her companys positive national impact, frequently sharing updates on social campaigns and community-focused initiatives. Sandra is passionate about building brands that reflect local identity and contribute positively to the country, highlighting her deep commitment to corporate social responsibility.

She successfully grew the loyal customer base for two of Grupo Éxitos key brands, Super Inter and Surtimax, by an impressive 15%.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Regional Marketing
Designs and implements marketing strategies tailored to the unique characteristics of different regions for multiple Grupo Éxito brands.
Brand Positioning
Her core responsibility involves creating and executing strategies to position retail brands like Surtimayorista and Super Inter with their target audiences.
Digital & Relational Marketing
Focuses on strengthening digital and customer relationship strategies to foster loyalty and develop new sales channels for the company.

Media Appearances

Sandra has no verified media appearances

Work History

7-2024
Líder Mercadeo Regional y de marca Surtimayorista. at Grupo Éxito
10-2023 - 7-2024
Líder Mercadeo Marca SuperInter y Surtimax at Grupo Éxito
6-2017 - 10-2023
Coordinador de Mercadeo at Grupo Éxito
6-2015 - 6-2017
Ejecutiva de Mercadeo at COOMEVA
11-2012 - 12-2014
Analista Nacional de Producto at Coomeva Fundación

Education

6-2016 - 8-2018
Magister en Mercadeo from Universidad Icesi
6-2018 - 7-2018
Curso marketin digital from Universidad Carlos III de Madrid

More Information

Social Presence :

Prographics :

Exp : 13 Location : Valle del Cauca, Colombia Job Level : N/A Designation : Líder Mercadeo Regional y de marca Surtimayorista. at Grupo Éxito
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sandra

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sandra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sandra

Personality Compatibility


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