Sandra Lam

Questioner
DISC Type : c

Mgr of Programmatic Buying - Political & Public Affairs at Optimum Media

New York City Metropolitan Area, United States

Overview

Sandra has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Sandra has no verified topics they care about

Media Appearances

Sandra has no verified media appearances

Work History

4-2022
Mgr of Programmatic Buying - Political & Public Affairs at Optimum Media
8-2020 - 4-2022
Sr. Programmatic Buyer at Optimum Media
9-2019 - 8-2020
Programmatic Buyer at Optimum Media
3-2013 - 9-2019
Digital Media Sales Operations Manager at Optimum Media
11-2008 - 3-2013
Interactive Campaign Supervisor at Optimum Media

Education

2003 - 2005
MA from Queens College
1993 - 1997
BA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Mgr of Programmatic Buying - Political & Public Affairs at Optimum Media
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sandra take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sandra

Personality Compatibility


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