Sandra Moreno

Examiner
DISC Type : cs

Fundadora Onam at ONAM

Venustiano Carranza, Mexico City, Mexico

Overview

Sandra Moreno es la Gerente General de Citrulsa de México, una empresa familiar con más de 35 años de trayectoria. Egresada del Tecnológico de Monterrey, es una apasionada por la economía circular y la sostenibilidad en la industria del plástico, liderando la transición de la empresa hacia productos 100% reciclables.

Continuando el legado de su padre, quien fundó la compañía, Sandra está profundamente comprometida con la misión de "transformar el plástico en legado". Esta conexión personal impulsa su visión empresarial y su dedicación a la innovación, como la reciente apertura de una nueva planta productiva.

Hecho único: Fundó ONAM, un organismo de corresponsabilidad ambiental, para organizar iniciativas como la "Pesca de Plástico", recolectando toneladas de residuos plásticos de los mares.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Economía Circular
Lidera la transformación de su empresa hacia la sostenibilidad, rediseñando productos para que sean 100% reciclables y promoviendo activamente este modelo en la industria.
Legado Familiar
Se inspira en su padre, fundador de Citrulsa, y trabaja para cumplir su sueño. Considera que el negocio es una continuación del legado familiar.
Responsabilidad Ambiental
Fundó la organización ONAM para promover la circularidad de los residuos plásticos, demostrando un fuerte compromiso con las causas socioambientales más allá de su empresa.

Media Appearances

Sandra has no verified media appearances

Work History

4-2021
Fundadora Onam at ONAM
1993
Gerente general at Citrulsa de Mexico

Education

LICENCIATURA from Tecnológico de Monterrey CCM

More Information

Social Presence :

Prographics :

Exp : 33 Location : Venustiano Carranza, Mexico City, Mexico Job Level : N/A Designation : Fundadora Onam at ONAM
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sandra

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sandra take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sandra

Personality Compatibility


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