Sandra is an experienced B2B marketer specializing in the food and ingredients sector, currently serving as Global Marketing Manager at AAK. With an MSc in Food Studies from Wageningen University, she leverages customer data and market insights to develop successful campaigns, blending strategic direction with hands-on execution at the intersection of sales and marketing.
Her passion for nutrition extends beyond her corporate roles, as she previously founded and operated Vezelvitaal, a webshop dedicated to healthy, high-fiber food products. This venture highlights her entrepreneurial spirit and personal commitment to health and wellness, which complements her professional focus on special nutrition and health.
Unique fact: Sandra owned her own health food e-commerce business, demonstrating a direct-to-consumer entrepreneurial drive.
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