Sandra Van Ruiten in

Sandra Van Ruiten

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Global Marketing Manager Special Nutrition & Health A.I. at AAK
📍 Baarn, Utrecht, Netherlands

Sandra is an experienced B2B marketer specializing in the food and ingredients sector, currently serving as Global Marketing Manager at AAK. With an MSc in Food Studies from Wageningen University, she leverages customer data and market insights to develop successful campaigns, blending strategic direction with hands-on execution at the intersection of sales and marketing.

Her passion for nutrition extends beyond her corporate roles, as she previously founded and operated Vezelvitaal, a webshop dedicated to healthy, high-fiber food products. This venture highlights her entrepreneurial spirit and personal commitment to health and wellness, which complements her professional focus on special nutrition and health.

Unique fact: Sandra owned her own health food e-commerce business, demonstrating a direct-to-consumer entrepreneurial drive.

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Experience
25 Years
Current Role
Global Marketing Manager Special Nutrition & Health A.I.
Job Level
Middle
Location
Baarn, Utrecht, Netherlands
Personality Overview

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Priorities

Topics Sandra cares about

Food Innovation
Her career focuses on food ingredients and she has promoted novel items like mycoprotein. Her education is in Food Studies and Food Technology.
Health & Nutrition
Her current role is in Special Nutrition & Health. She also founded Vezelvitaal, a webshop for high-fiber health foods, showing a deep personal and professional interest.
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Career

Work history

3-2025
Global Marketing Manager Special Nutrition & Health A.I.
AAK
5-2023
Interim Marketing Manager
Grip! Interim Marketing
1-2018
Eigenaar - Ondernemer
Vezelvitaal
3-2024 - 3-2025
Marketing Proces Manager (a.i.)
Cargill
8-2023 - 3-2024
Commercial Marketing Manager Chocolate Confectionery & Ice Cream (a.i.)
Cargill
In the press

Media appearances

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Education
2018 - 2019
Post-Doc
Beeckestijn Business School
2008 - 2010
Nima C
SRM
1998 - 2000
MSc in Food Studies
Wageningen University & Research
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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