Sandrine Mies

Judge
DISC Type : Dc

Strategic Marketing Director at Enchanted Tools

Paris, Île-de-France, France

Overview

Sandrine is a marketing and strategy leader with over 20 years of experience shaping iconic brands like Disney and pioneering go-to-market strategies for tech startups in robotics and AI. She has completed an Executive Master at HEC Paris and is described as an experienced expert and great speaker.

She is driven by a passion for combining storytelling, technology, and human connection to create meaningful impact. Her focus is on leveraging technology to serve people, particularly in enhancing well-being and maintaining social connection for seniors in care environments and empowering children through edutainment.

She transitioned from a nearly 20-year corporate career at Disney to advising and leading marketing for innovative startups.

Personality Overview

Generally Skeptic

Features Driven

Demanding

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

Robotics in Healthcare
As Strategic Marketing Director at Enchanted Tools, she is focused on bringing social robots to senior living communities and hospitals to support care workers.
Human-Centric Tech
In a recent interview, she emphasized her desire to combine storytelling, technology, and human connection, focusing on tech that serves people rather than replacing them.
Go-to-Market Strategy
She has a history of launching innovative products, having led the market opening in France for Anki's Cozmo robot and advising multiple startups on growth.

Media Appearances

Sandrine has no verified media appearances

Work History

3-2024
Strategic Marketing Director at Enchanted Tools
6-2023 - 1-2024
Développement at Epoca
8-2020 - 1-2022
CMO at Lunii
7-2019
Brand Strategy Consultant at Paris, France
2017 - 2019
Senior Director of Marketing, France at Anki

Education

1-2023 - 6-2024
Global Executive Master in Management (GEMM) 2024 from HEC Paris
Advanced Strategic Management from IMD

More Information

Social Presence :

Prographics :

Exp : 29 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Strategic Marketing Director at Enchanted Tools
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Insights For Selling To Sandrine

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandrine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandrine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sandrine move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sandrine take some risk or not?

  • The risks don’t matter much to them.

You And Sandrine

Personality Compatibility


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