Sanjay Zimmermann

Critic
DISC Type : C

General Partner at White Star Capital

Toronto, Ontario, Canada

Overview

Sanjay is a General Partner at White Star Capital in Toronto, focusing on early-stage investments in North America and South East Asia. He is a CFA Charterholder and recently co-launched a new North American Seed Fund. His experience spans venture capital and investment banking with Rothschild & Co.

Of Canadian, German, and Indian heritage, Sanjay is a global citizen passionate about travel and connecting with people worldwide. This passion led him to produce a video series where he interviewed over 60 entrepreneurs across different continents, exploring their unique stories and challenges.

While in college, he used a scholarship stipend to fund his video project, “Defining Entrepreneurship, ” blending his interests in finance and founder storytelling early on.

Personality Overview

Critic

ROI Driven

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Early-Stage Investing
He co-leads White Star Capital's North American Seed Fund, focusing on providing pre-seed and seed stage startups with crucial early backing.
Founder Storytelling
Produced a video series called 'Defining Entrepreneurship, ' interviewing over 60 founders globally to understand and share their stories.
Canada/SEA Bridge
His role specifically involves looking at investments in both Canada and South East Asia, connecting innovators and opportunities across these distinct ecosystems.

Media Appearances

Sanjay has no verified media appearances

Work History

7-2025
General Partner at White Star Capital
1-2024
Board Member at Sleek
1-2023 - 8-2025
Partner at White Star Capital
12-2021
Board Observer at Wrk
12-2021 - 6-2024
Board Observer at Ledn

Education

2019 - 2020
MBA from INSEAD
2011 - 2015
Bachelor of Science from Babson College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : N/A Designation : General Partner at White Star Capital
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Insights For Selling To Sanjay

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjay is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sanjay

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sanjay move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sanjay take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sanjay

Personality Compatibility


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