Sanjna Lal

Sharpshooter
DISC Type : DC

Content Manager at Revv Growth

Dehradun, Uttarakhand, India

Overview

Sanjna Lal is a content manager with over five years of experience specializing in B2B SaaS content that drives qualified leads and conversions. A graduate of Monash University, her colleagues praise her as an exceptional leader and talented storyteller. Her expertise includes SEO, lead generation, and sales engagement strategies.

She is consistently recognized for her ability to craft compelling, user-centric narratives that resonate with audiences as if she has read their minds.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

B2B SaaS Content
Specializes in creating content aligned with product use-cases, buyer intent, and various funnel stages, from top-of-funnel blogs to bottom-of-funnel comparison pages.
Lead Generation
Focuses on developing data-driven content strategies, including SEO-based blog writing and newsletters, to generate qualified leads and drive customer conversions.
Marketing Storytelling
Praised by colleagues for being an excellent storyteller who uses words to create engaging, user-centric content that elevates a brand's message.

Media Appearances

Sanjna has no verified media appearances

Work History

2-2026
Content Manager at Revv Growth
4-2023 - 12-2025
SaaS Content Marketing Manager at AdNabu
7-2022 - 4-2023
Content Marketing Team Lead at Saleshandy
7-2021 - 4-2023
Content Marketer at Saleshandy
5-2021 - 7-2021
Content Creator at JomCUT

Education

2017 - 2020
Bachelor of Communication and Media Studies from Monash University Malaysia
2012 - 2014
High School Diploma from NPS International School, Singapore

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dehradun, Uttarakhand, India Job Level : Middle Designation : Content Manager at Revv Growth
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Insights For Selling To Sanjna

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sanjna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sanjna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sanjna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sanjna

Personality Compatibility


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