Sanna Haapaniemi in

Sanna Haapaniemi

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CEO at Apomera.fi
📍 Espoo, Uusimaa, Finland

Sanna Haapaniemi is a seasoned commercial leader and the current CEO of Apomera. fi, specializing in eCommerce and DTC growth. With a Masters in Business Administration, her career includes driving over 50% DTC sales growth at Fiskars Group and leading global eCommerce for Marimekko. Colleagues describe her as a highly driven, empathetic, and structured leader.

After joining Fiskars Group as a Manager for eCommerce, Sanna was promoted to Director in just six months.

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Experience
10 Years
Current Role
CEO
Job Level
Leadership
Location
Espoo, Uusimaa, Finland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sanna cares about

DTC Growth
Her career is defined by driving direct-to-consumer sales, including achieving over 50% growth during her time at Fiskars Group.
eCommerce Strategy
As a leader at Apomera. fi, Fiskars, and Marimekko, she has consistently developed strategies to maximize online sales and profitability.
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Career

Work history

8-2025
CEO
Apomera.fi
9-2022 - 7-2025
eCommerce Director, Iittala & Nordic Brands
Fiskars Group
2-2022 - 9-2022
Team Lead & Manager eCommerce Iittala
Fiskars Group
8-2019 - 1-2022
Head of Global eCommerce
Marimekko
9-2015 - 12-2018
eCommerce Manager - Interio
Migros-Genossenschafts-Bund
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2008
Master of Science (Business Administration)
University of Tampere 1925-2018
2006 - 2006
Education details unavailable
Charles University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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