Sanna Haapaniemi in

Sanna Haapaniemi

Evaluator · DISC type DSC
CEO at Apomera.fi
📍 Espoo, Uusimaa, Finland

Sanna Haapaniemi is a seasoned commercial leader and the current CEO of Apomera. fi, specializing in eCommerce and DTC growth. With a Masters in Business Administration, her career includes driving over 50% DTC sales growth at Fiskars Group and leading global eCommerce for Marimekko. Colleagues describe her as a highly driven, empathetic, and structured leader.

After joining Fiskars Group as a Manager for eCommerce, Sanna was promoted to Director in just six months.

Read the full overview →
Experience
10 Years
Current Role
CEO
Job Level
Leadership
Location
Espoo, Uusimaa, Finland
Personality Overview

How Sanna shows up

Fast But Analytical
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Sanna cares about

DTC Growth
Her career is defined by driving direct-to-consumer sales, including achieving over 50% growth during her time at Fiskars Group.
eCommerce Strategy
As a leader at Apomera. fi, Fiskars, and Marimekko, she has consistently developed strategies to maximize online sales and profitability.
+5 more topics Login to view topics
Career

Work history

8-2025
CEO
Apomera.fi
9-2022 - 7-2025
eCommerce Director, Iittala & Nordic Brands
Fiskars Group
2-2022 - 9-2022
Team Lead & Manager eCommerce Iittala
Fiskars Group
8-2019 - 1-2022
Head of Global eCommerce
Marimekko
9-2015 - 12-2018
eCommerce Manager - Interio
Migros-Genossenschafts-Bund
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2008
Master of Science (Business Administration)
University of Tampere 1925-2018
2006 - 2006
Education details unavailable
Charles University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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