Sanna Leinius

Observer
DISC Type : ci

Senior Program Manager at Impossible Founders

Ahrensburg, Schleswig-Holstein, Germany

Overview

Sanna Leinius is a Senior Program Manager at Impossible Founders, where she helps transform deep tech research into viable companies. Her expertise lies in B2B tech, including computer vision and MedTech, supported by an MBA from NORDAKADEMIE Graduate School. She has a background in strategic business development and innovation management.

Outside of her core role, Sanna is deeply engaged in the startup community, particularly in Hamburg. She actively participates in tech events like Deep Tech Momentum and the Future Leader Summit, and she promotes local founder stories. She has also completed an intensive language course in Beijing.

Unique fact: For her MBA, she developed a decision framework specifically for strategic pivoting in DeepTech startups.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Deep Tech Commercialization
Her primary role at Impossible Founders involves helping scientists become founders and guiding research-based ideas to become market-ready ventures.
Go-to-Market Strategy
A key focus in her past roles at Basler AG and a primary topic she coaches founders on at Impossible Founders.
Computer Vision
She has extensive experience in the 3D computer vision sector, where she managed innovation, product marketing, and strategic business development.

Media Appearances

Sanna has no verified media appearances

Work History

3-2026
Senior Program Manager at Impossible Founders
10-2025 - 1-2026
MBA Applied Research Project at TrustNXT
2-2023 - 9-2024
Strategic Business Development Manager | 3D Image Acquisition at Basler AG
5-2020 - 1-2023
Product Market Manager | 3D Image Acquisition at Basler AG
11-2017 - 4-2020
Manager Business Innovation | Computer Vision at Basler AG

Education

10-2024 - 9-2026
Master of Business Administration - MBA from NORDAKADEMIE Graduate School
2009 - 2009
Intensive Language Course from Beijing Language and Culture University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Ahrensburg, Schleswig-Holstein, Germany Job Level : Middle Designation : Senior Program Manager at Impossible Founders
URL has been copied!

Insights For Selling To Sanna

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sanna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sanna move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sanna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sanna

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.