Itze Pérez

Critic
DISC Type : C

Marketing Manager at Banyan Tree Mayakoba

Playa del Carmen, Quintana Roo, Mexico

Overview

Itze Pérez is a marketing and branding professional with over a decade of experience in the luxury hospitality sector. She specializes in creating strategies that enhance brand positioning and connect with high-value audiences. Colleagues consistently describe her as dedicated, professional, and optimistic.

She is a multilingual professional, fluent in Spanish, English, and French, with an educational background that includes a Masters degree from Universidad Anáhuac de Cancún. Her coursework indicates an interest in sustainable development within business.

Itze takes great pride in being part of a team recognized by the Forbes Travel Guide, highlighting her commitment to excellence.

Personality Overview

Critic

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Luxury Hospitality
Her entire career has been dedicated to marketing and branding for high-end resorts, including her current role at the award-winning Banyan Tree Mayakoba.
Brand Strategy
Focuses on developing strategies that strengthen brand positioning and drive results, a core theme in her professional summary and experience.
Social Media Growth
Praised in a recommendation for developing a unique organic growth strategy on social media that yielded significant results in a short time.

Media Appearances

Itze has no verified media appearances

Work History

11-2022
Marketing Manager at Banyan Tree Mayakoba
6-2018 - 11-2022
Social Media & Marketing Manager at Mahekal Beach Resort
4-2015 - 4-2018
Community Manager | Brand Image & Media at Paradisus Playa del Carmen, Meliá Hotels International
7-2013 - 4-2015
Social Media Coordinator & Reputation Management at Occidental Hotels & Resorts

Education

2018 - 2021
Master's degree from Universidad Anáhuac de Cancún
2003 - 2008
Licenciatura from Universidad Autónoma del Estado de Hidalgo

More Information

Social Presence :

Prographics :

Exp : 12 Location : Playa del Carmen, Quintana Roo, Mexico Job Level : Middle Designation : Marketing Manager at Banyan Tree Mayakoba
URL has been copied!

Insights For Selling To Itze

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Itze is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Itze

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Itze move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Itze take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Itze

Personality Compatibility


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