Santanu Saha

Sharpshooter
DISC Type : DC

Head of Department - Admissions, Marketing, Outreach & Branding at INDUS BUSINESS ACADEMY - IBA, BANGALORE

Bengaluru, Karnataka, India

Overview

Santanu Saha is a seasoned professional with over 21 years of experience in the higher education sector, specializing in admissions, marketing, and outreach. His career is marked by leadership roles at institutions like Indus Business Academy and JAGSoM. Colleagues describe him as a dedicated, focused, and highly competent professional with a knack for achieving business results through smart work.

Based on his recent online activity, Santanu is deeply engaged with the evolving landscape of management education, AIs business impact, and the importance of ethics in branding. He consistently shares data-backed insights on these topics, showing a clear passion for trends shaping the future of business and education.

He has been recognized with awards for top performance, including being named "Pan India Top RM in Indusind Bank" during his time in the banking sector.

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI Business Impact
He actively posts about the disparity between high AI adoption rates and the challenge of achieving meaningful, bottom-line business results, citing data from McKinsey and Gartner.
Higher Education Marketing
His entire 21+ year career, including leadership roles at multiple business schools, has been dedicated to admissions, marketing, branding, and outreach in the education sector.
Ethical Branding
He posts about the critical role of ethics and trust in building a resilient brand, arguing that trust moves markets more effectively than performance alone.

Media Appearances

Santanu has no verified media appearances

Work History

10-2025
Head of Department - Admissions, Marketing, Outreach & Branding at INDUS BUSINESS ACADEMY - IBA, BANGALORE
3-2025 - 9-2025
Director - Admissions & Marketing at JAGSoM - Jagdish Sheth School of Management
9-2016 - 11-2024
Head Admissions, Marketing, Branding & Promotions at INDUS BUSINESS ACADEMY - IBA, BANGALORE
1-2015 - 9-2016
Manager - Marketing, Admissions and Corporate Affairs at Doon Business School
6-2013 - 1-2015
Branch Manager at ICFAI Business School

Education

2004 - 2006
PGDM from Globsyn Business School
2000 - 2003
Bachelor's degree from Manipal Academy of Higher Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Department - Admissions, Marketing, Outreach & Branding at INDUS BUSINESS ACADEMY - IBA, BANGALORE
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Insights For Selling To Santanu

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santanu is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Santanu

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Santanu move?

  • If convinced, they can reach decisions quite fast.
  • Can Santanu take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Santanu

Personality Compatibility


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