Santiago Campos Ch is the CEO of Betterware Mexico, having progressed through the company in roles like Chief Transformation Officer and Director of Innovation. A graduate of Tecnológico de Monterrey, he holds a Stanford LEAD Professional Certificate, underscoring his expertise in strategic vision, marketing, and continuous improvement using Lean Six Sigma methodologies.
Outside of his executive role, Santiago is deeply committed to personal and professional development. During a career break, he pursued executive programs in innovation and entrepreneurship at prestigious institutions like MIT Sloan, Kellogg, and Tel Aviv University, reflecting a strong passion for continuous learning and acquiring new skills.
Unique fact: Santiago has built his entire career at Betterware, rising from a continuous improvement manager to becoming the CEO of the company.
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Experience
9 Years
Current Role
CEO Betterware de Mexico
Job Level
Leadership
Location
Zapopan, Jalisco, Mexico
Personality Overview
How Santiago shows up
Systematic
Value Seeker
Cautious & Analytical
They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Priorities
Topics Santiago cares about
Corporate Innovation
He previously served as Director of Innovation and Chief Transformation Officer and holds a certification in Design Thinking from Kellogg.
Strategic Growth
As CEO, his focus is on expansion and success, often celebrating company milestones and expressing excitement for future opportunities.
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Career
Work history
1-2024
CEO Betterware de Mexico
Betterware Mexico
5-2023 - 8-2024
Chief Transformation Officer
Betterware Mexico
7-2022 - 5-2023
Personal goal pursuit
Career Break
7-2019 - 6-2022
Director de Innovación y Comunicación
Betterware Mexico
1-2018 - 6-2019
Responsable de mejora continua (Lean Six Sigma)
Betterware Mexico
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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