Santiago Campos Ch

Questioner
DISC Type : c

CEO Betterware de Mexico at Betterware Mexico

Zapopan, Jalisco, Mexico

Overview

Santiago Campos Ch is the CEO of Betterware Mexico, having progressed through the company in roles like Chief Transformation Officer and Director of Innovation. A graduate of Tecnológico de Monterrey, he holds a Stanford LEAD Professional Certificate, underscoring his expertise in strategic vision, marketing, and continuous improvement using Lean Six Sigma methodologies.

Outside of his executive role, Santiago is deeply committed to personal and professional development. During a career break, he pursued executive programs in innovation and entrepreneurship at prestigious institutions like MIT Sloan, Kellogg, and Tel Aviv University, reflecting a strong passion for continuous learning and acquiring new skills.

Unique fact: Santiago has built his entire career at Betterware, rising from a continuous improvement manager to becoming the CEO of the company.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Innovation
He previously served as Director of Innovation and Chief Transformation Officer and holds a certification in Design Thinking from Kellogg.
Strategic Growth
As CEO, his focus is on expansion and success, often celebrating company milestones and expressing excitement for future opportunities.
Leadership Development
He has actively pursued leadership and business certificates from top institutions like Stanford, MIT, and Kellogg.

Media Appearances

Santiago has no verified media appearances

Work History

1-2024
CEO Betterware de Mexico at Betterware Mexico
5-2023 - 8-2024
Chief Transformation Officer at Betterware Mexico
7-2022 - 5-2023
Personal goal pursuit at Career Break
7-2019 - 6-2022
Director de Innovación y Comunicación at Betterware Mexico
1-2018 - 6-2019
Responsable de mejora continua (Lean Six Sigma) at Betterware Mexico

Education

9-2022 - 9-2023
Stanford LEAD Professional Certificate from Stanford University Graduate School of Business
8-2010 - 5-2015
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Zapopan, Jalisco, Mexico Job Level : Leadership Designation : CEO Betterware de Mexico at Betterware Mexico
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Santiago

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Santiago take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Santiago

Personality Compatibility


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