Santiago Hors-Fraile

Sharpshooter
DISC Type : CD

Director of Product at Adhera Health

Seville, Andalusia, Spain

Overview

Santiago has no verified overview

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

3-2021
Director of Product at Adhera Health
11-2019 - 3-2021
Director of Product at Salumedia Labs
10-2015 - 11-2019
Product Manager at Salumedia Labs
8-2012 - 9-2015
Digital Health Solutions Manager at Salumedia Labs
10-2015 - 10-2018
m-Health researcher at Universidad de Sevilla

Education

1-2016 - 3-2022
External Doctor of Philosophy (PhD) from Maastricht University
1-2015 - 3-2022
Doctor of Philosophy (PhD) from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seville, Andalusia, Spain Job Level : Mid-senior Designation : Director of Product at Adhera Health
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Santiago

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Santiago take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Santiago

Personality Compatibility


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