Santiago Martinez Estrada

Critic
DISC Type : C

Vicepresidente Administrativo y Financiero at Brinsa S.A.

Medellín, Antioquia, Colombia

Overview

Santiago has no verified overview

Personality Overview

Critic

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

1-2023
Vicepresidente Administrativo y Financiero at Brinsa S.A.
6-2019 - 1-2023
Director Financiero y Administrativo at Grupo Auteco
9-2016 - 6-2019
Vicepresidente Financiero at Prebel S.A
4-2014 - 9-2016
Gerente Financiero at Navitrans Colombia
6-2006 - 3-2014
Vicepresidente Financiero Corporativo at Grupo GreenLand

Education

1993 - 1998
Profesional en Negocios Internacionales from Universidad EAFIT
2003 - 2005
Especialización en Gerencia de Mercados Globales from Escuela de Ingeniería de Antioquia

More Information

Social Presence :

Prographics :

Exp : 19 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Vicepresidente Administrativo y Financiero at Brinsa S.A.
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Santiago

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Santiago take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Santiago

Personality Compatibility


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