Santiago Mayagoitia

Evaluator
DISC Type : Dsc

Vicepresidente at Consejo de Cámaras Industriales de Jalisco

Zapopan, Jalisco, Mexico

Overview

Santiago Mayagoitia is a leader in continuous improvement, holding key roles like Vice President of the Council of Industrial Chambers of Jalisco. With over 18 years of experience, he has certified 120, 000+ people in Lean Six Sigma, generating over $200 million in savings. People describe him as innovative, knowledgeable, and a great problem solver.

He is passionate about community building and education, serving as a postgraduate professor at Tec de Monterrey and dedicating time to strengthening non-profit organizations. Santiago actively supports the next generation of professionals through mentorship and serves as a counselor for the EXATEC association, fostering regional growth for graduates.

He authored the book "El Cubo, " a practical guide for organizational transformation and continuous improvement.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Continuous Improvement
An expert in Lean Six Sigma with over 18 years of experience, he has certified more than 120, 000 individuals and authored a book on the subject.
Industrial Productivity
As President of the Industrial Productivity Commission, he focuses on enhancing efficiency and generating significant savings for companies in Jalisco.
Non-profit Support
Actively provides free training and certifications in process improvement to non-profit organizations to help them strengthen their leadership and resource management.

Media Appearances

Santiago has no verified media appearances

Work History

11-2025
Vicepresidente at Consejo de Cámaras Industriales de Jalisco
1-2021
Presidente de la Comisión de Productividad Industrial at Consejo de Cámaras Industriales de Jalisco
2-2024 - 11-2025
Vicecoordinador at Consejo de Cámaras Industriales de Jalisco
1-2022
Representante Jalisco y Director del Comité Técnico en Lean Six Sigma at COLEGIO NACIONAL DE INGENIEROS INDUSTRIALES. Consejo Directivo Nacional.
7-2020
Director de operaciones at LEAN SIX SIGMA INTERNATIONAL

Education

5-2024 - 7-2024
Negotiation Skills Certification from Harvard Business School
6-2025 - 7-2025
Crisis Management & Business Resiliency from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zapopan, Jalisco, Mexico Job Level : Mid-senior Designation : Vicepresidente at Consejo de Cámaras Industriales de Jalisco
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Santiago

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Santiago take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Santiago

Personality Compatibility


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