Santiago Mejia

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DISC Type : cd

Chief Sales Officer / VP Comercial at Lulo bank

Bogota, D.C., Capital District, Colombia

Overview

Santiago is the Chief Sales Officer at Lulo bank, specializing in commercial strategy and market development across South America, particularly in Colombia and Mexico. An alumnus of CESA and EAE Business School, he is a recognized speaker on fintech and innovation. Colleagues describe him as an inspiring and results-oriented leader.

Outside of work, Santiago appreciates Colombian culture and nature. He enjoys disconnecting and recharging by hiking in national parks near Bogotá, like Chingaza, and finds inspiration in local daily life, drawing business lessons from interactions with street vendors.

Santiago is a TEDx Speaker, delivering a talk on innovation, crowdsourcing, and the impact of collaborative economies in Latin America.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Fintech Transformation
As a leader at a digital bank, he actively discusses creating a faster, more secure, and inclusive financial ecosystem in Colombia through technology like immediate payments.
Collaborative Economies
He delivered a TEDx talk on how collaborative platforms and the gig economy can connect creative talent with business challenges to drive innovation.
Market Growth (LatAm)
His career is focused on designing and executing commercial strategies to grow business opportunities for companies in the South American market.

Media Appearances

Santiago Mejía, vice president of business at Lulo Bank – Interview (YouTube). Featured in YouTube

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Santiago Mejía, vicepresidente de Lulo bank, detalla la estrategia con la que conquistaron a 600 000 usuarios. Featured in Pluralidadz

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Work History

7-2025
Chief Sales Officer / VP Comercial at Lulo bank
9-2023 - 7-2025
Country Manager at Global66
3-2023 - 9-2023
Senior Director Emprende Hoy at Signi Group
5-2021 - 3-2023
Head of Sales at Liberu
11-2016 - 5-2021
Country Business Manager at Cambas - Collective Innovation

Education

10-2022 - 10-2023
Master's degree from EAE Business School
2010 - 2015
Administrador de Empresas from CESA

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : Chief Sales Officer / VP Comercial at Lulo bank
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Santiago

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • Their decision making speed is somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Santiago

Personality Compatibility


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