Santiago Sosa in

Santiago Sosa

Critic · DISC type C
Co-Founder & CEO at Tiendanube
📍 Argentina

As the Co-Founder & CEO of Tiendanube, Santiago Sosa is dedicated to empowering entrepreneurs across Latin America. A Software Engineer from Instituto Tecnológico de Buenos Aires, he co-founded the e-commerce platform with college friends, scaling it to become a leading company that simplifies digital commerce for thousands of businesses.

Santiago dedicates his non-work time to his family and two young daughters. He is a reflective individual, having published articles on personal and professional growth, including thoughts on time management and focus. In his university days, he actively mentored high school students, guiding them toward careers in engineering.

Interesting fact: Tiendanube began as a different venture. Santiago and his college friends initially started working on a social marketplace before pivoting to the successful e-commerce platform it is today.

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Experience
14 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Argentina
Personality Overview

How Santiago shows up

ROI Driven
Negotiator
Information Seeker

They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Priorities

Topics Santiago cares about

LATAM E-commerce
His career is focused on building and scaling Tiendanube to lower the barriers for businesses to sell online across Latin America, especially in Brazil, Argentina, and Mexico.
Empowering Entrepreneurs
He frequently speaks about Tiendanube's mission to help small and medium-sized businesses thrive, enabling them to convert passion projects into successful ventures.
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Career

Work history

5-2010
Co-Founder & CEO
Tiendanube
8-2019 - 2-2022
Advisor to the Board
InvertirOnline.com
2-2010 - 4-2010
Mobile and Cloud Computing Research Engineer
Infosys Technologies Ltd
3-2008 - 12-2008
Teaching Assistant
ITBA
3-2006 - 12-2008
Equipo Colegios Member
ITBA
In the press

Media appearances

002. Santiago Sosa, Tiendanube | E-commerce, Pivots, Estrategia .... Featured in Spotify
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Entrevista con Santiago Sosa CEO de Tiendanube. Featured in YouTube
+6 more appearances Login to view media
Education
2025 - 2025
Kaszek Ventures Innovation and Leadership Program - Fourth Edition
Stanford University Graduate School of Business
8-2023 - 8-2023
Kaszek Ventures Ventures Innovation and Leadership Program - Third Edition
Stanford University Graduate School of Business
2018 - 2018
Kaszek Ventures Innovation and Leadership Program - Second Edition
Stanford University Graduate School of Business
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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