Sanu Kumar

Critic
DISC Type : C

Associate Director - Client Engagement at Omnicom Media Group

Pune, Maharashtra, India

Overview

Sanu Kumar is an Associate Director for Client Engagement at IPG Mediabrands with over 10 years of experience in Spanish and LATAM marketplaces. His expertise spans IT sales, client relations, and sales operations from roles at Oracle and Hewlett Packard Enterprise. He holds an ITIL 4 Foundation certification.

His expertise as a Spanish language specialist, combined with a decade of focused experience managing sales and client engagement within the unique business landscape of Latin America, sets him apart.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

LATAM Marketplaces
His entire career, including roles at Oracle, HPE, and IPG Mediabrands, has been focused on sales, operations, and client engagement for the Latin American region.
AI in Sales
Recently earned a Google certification in AI prompting and completed a course on using AI for sales presentations, showing a clear interest in leveraging new technology.
Client Engagement
His current senior role at IPG Mediabrands and previous positions have centered on managing customer and partner relationships to drive business success.

Media Appearances

Sanu has no verified media appearances

Work History

8-2025
Associate Director - Client Engagement at Omnicom Media Group
6-2023 - 5-2025
Senior Sales Account Manager-Latin America at Oracle
5-2022 - 6-2023
Sales Representative - Indirect Sales LATAM at Hewlett Packard Enterprise
5-2021 - 6-2023
Sales and Operations - MEXICO at Hewlett Packard Enterprise
12-2017 - 5-2021
Sr. Seller Partner Risk Operations-Analyst at Amazon

Education

2020 - 2022
PGDBM from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2013 - 2016
Bachelor of Arts - BA from Delhi University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Pune, Maharashtra, India Job Level : Mid-senior Designation : Associate Director - Client Engagement at Omnicom Media Group
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Insights For Selling To Sanu

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanu is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sanu

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sanu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sanu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sanu

Personality Compatibility


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