Sara Auld

Critic
DISC Type : C

Corporate Concierge at Gather Canada

Hamilton, Ontario, Canada

Overview

Sara Auld is the Corporate Concierge at Gather Canada, a flexible workspace provider in Hamilton for hybrid teams. A former lawyer with a law degree from UCL, she now focuses on helping leaders foster connection, collaboration, and culture. She leverages her background to create unique professional environments.

Outside of her primary role, Sara has a strong passion for design, having previously owned C3 Design Group, which specialized in creating exterior and interior oases. This interest is reflected in the plant-filled, nature-inspired aesthetic of her current venture, Gather Canada. She also follows the Royal Botanic Gardens, Kew.

Unique fact: Sara made a significant career transition from being a personal injury lawyer to an entrepreneur focused on workplace culture and design.

Personality Overview

ROI Driven

Critic

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Hybrid Work Culture
Her business provides flexible workspaces focused on enhancing connection, collaboration, and culture for hybrid teams, addressing the gaps left by remote work.
Workplace Wellbeing
Believes that a company's culture and physical workspace have a direct impact on employee wellbeing, performance, and retention.
Intentional Design
Her background as the owner of an "oasis creator" design group is evident in her current venture's nature-infused and calming aesthetic.

Media Appearances

Sara has no verified media appearances

Work History

9-2025
Corporate Concierge at Gather Canada
2002
Owner at C3 Design Group
9-1998
Lawyer at Findlay Personal Injury Lawyers
9-1998 - 12-2025
Case Manager at Findlay Personal Injury Lawyers

Education

1993 - 1997
Bachelor’s Degree from McMaster University
2012 - 2015
Bachelor of Laws (LLB) from UCL

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hamilton, Ontario, Canada Job Level : N/A Designation : Corporate Concierge at Gather Canada
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sara

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sara

Personality Compatibility


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