Tara Pettus

Inspirer
DISC Type : id

Head of Agency at TikTok

Los Angeles Metropolitan Area, United States

Overview

Tara Pettus is the Head of Agency at TikTok, building on a career of leadership roles at Meta and Apple. Described as a terrific leader with excellent negotiation skills, she specializes in strategic sales, global partnerships, and e-commerce. An alumna of MIT and Northwesterns Kellogg School of Management, she has a history of driving growth for innovative brands.

Deeply committed to fostering new talent, Tara co-launched Metas externship program to create pathways for diverse students in tech. She is a vocal advocate for womens advancement, co-founding the leadership organization Womens iLab, and is actively involved with AAPI community organizations like Goldhouse. She also serves as a board member for All Basics.

Unique fact: Tara was a Junior Olympic Fencer and served as Lindsay Lohans fencing double in the Disney movie "The Parent Trap. "

Personality Overview

Decisive

Charming & Persuasive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creator Economy Growth
Speaks publicly about amplifying creator content through paid and affiliate channels to drive trackable ROI for brands on platforms like TikTok.
Career Mentorship
Passionate about mentorship, she co-launched Meta's externship program and continues to work with organizations like Extern to help students gain real-world experience.
Women in Business
A long-time advocate for female leadership, she co-founded Women's iLab, an organization dedicated to inspiring future women innovators and risk-takers.

Media Appearances

Tara has no verified media appearances

Work History

2024
Head of Agency at TikTok
2023
Board Member at All Basics
2022 - 2024
Director, Disruptors & Venture Capital at Meta
2019 - 2022
Industry Director, Disruptors at Meta
2016 - 2019
Head of Global Media Partnerships, Marketing & Advertising at Apple

Education

Bachelor of Science (BSc) from Massachusetts Institute of Technology
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 24 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Agency at TikTok
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tara

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tara take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tara

Personality Compatibility


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