Tara Pettus in

Tara Pettus

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Head of Agency at TikTok
📍 Los Angeles Metropolitan Area, United States

Tara Pettus is the Head of Agency at TikTok, building on a career of leadership roles at Meta and Apple. Described as a terrific leader with excellent negotiation skills, she specializes in strategic sales, global partnerships, and e-commerce. An alumna of MIT and Northwesterns Kellogg School of Management, she has a history of driving growth for innovative brands.

Deeply committed to fostering new talent, Tara co-launched Metas externship program to create pathways for diverse students in tech. She is a vocal advocate for womens advancement, co-founding the leadership organization Womens iLab, and is actively involved with AAPI community organizations like Goldhouse. She also serves as a board member for All Basics.

Unique fact: Tara was a Junior Olympic Fencer and served as Lindsay Lohans fencing double in the Disney movie "The Parent Trap. "

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Experience
24 Years
Current Role
Head of Agency
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Tara cares about

Creator Economy Growth
Speaks publicly about amplifying creator content through paid and affiliate channels to drive trackable ROI for brands on platforms like TikTok.
Career Mentorship
Passionate about mentorship, she co-launched Meta's externship program and continues to work with organizations like Extern to help students gain real-world experience.
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Career

Work history

2024
Head of Agency
TikTok
2023
Board Member
All Basics
2022 - 2024
Director, Disruptors & Venture Capital
Meta
2019 - 2022
Industry Director, Disruptors
Meta
2016 - 2019
Head of Global Media Partnerships, Marketing & Advertising
Apple
In the press

Media appearances

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Education
Bachelor of Science (BSc)
Massachusetts Institute of Technology
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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