Sara Canaday

Evaluator
DISC Type : Dsc

Leadership Strategist and Award-winning Author at Sara Canaday & Associates

Austin, Texas, United States

Overview

Sara Canaday is a leadership strategist, speaker, and award-winning author focused on transforming leaders with actionable strategies. An alumna of The University of Texas at Austin and a former executive at USAA, she is praised for being invaluable, insightful, and engaging. She frequently speaks on modern leadership, AI adoption, and communication.

Originally from El Paso, Texas, Sara now lives in Austin with her husband, Brandon, and their two children, Taylor and Cole. She credits her upbringing in a border town for her resilience and tough-mindedness. When not working, she enjoys a Double Mocha Latte from Starbucks.

Interesting fact: Sara has a long-held dream of being a backup dancer in a hip-hop video to ensure she doesnt take herself too seriously.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Leadership
Her recent posts and certifications focus on leveraging AI to sharpen thinking, enhance leadership, and prepare the workforce for AI adoption in the flow of work.
Modern Leadership
Author of "Leadership Unchained, " she advocates for defying conventional wisdom to achieve breakthrough performance in today's complex business world.
Developmental Coaching
Her book "Essential Coaching Skills for Managers" emphasizes coaching to unlock employee potential, a frequent topic in her recent podcast appearances.

Media Appearances

Sara has no verified media appearances

Work History

9-2008
Leadership Strategist and Award-winning Author at Sara Canaday & Associates
11-2016
LinkedIn Learning Instructor at LinkedIn
2-2015 - 12-2021
Adjunct Leadership and Executive Coach at Center for Creative Leadership
1-2011 - 11-2012
Past President at National Speakers Association - Austin Chapter
4-2002 - 9-2008
Principal Consultant and Speaker at Empowerment Enterprises

Education

1984 - 1987
Organizational Communication from The University of Texas at Austin
1991 - 1993
MBA from University of the Incarnate Word

More Information

Social Presence :

Prographics :

Exp : 21 Location : Austin, Texas, United States Job Level : Junior Designation : Leadership Strategist and Award-winning Author at Sara Canaday & Associates
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sara

Personality Compatibility


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