Sara Davine Roston

Trailblazer
DISC Type : ID

Vice President, Corporate + Brand Communications at Aspen One

Denver Metropolitan Area, United States

Overview

Sara has no verified overview

Personality Overview

Values Relationships

Assertive

Persuasive

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Sara has no verified topics they care about

Media Appearances

Sara has no verified media appearances

Work History

1-2025
Vice President, Corporate + Brand Communications at Aspen One
10-2021 - 12-2024
Director of Communications at Vail Resorts
12-2020 - 10-2021
Senior Manager - Corporate External Communications at Beam Suntory
3-2020 - 12-2020
Manager - Corporate External Communications at Beam Suntory
4-2019 - 3-2020
North America Communications Manager at Beam Suntory

Education

2004 - 2008
B.A. from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denver Metropolitan Area, United States Job Level : Senior Designation : Vice President, Corporate + Brand Communications at Aspen One
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sara

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sara take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sara

Personality Compatibility


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