Sara Kaelin

Critic
DISC Type : C

Marketing Director at STX Beef Company

Spokane, Washington, United States

Overview

Sara has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sara has no verified topics they care about

Media Appearances

Sara has no verified media appearances

Work History

9-2025
Marketing Director at STX Beef Company
6-2022 - 9-2025
Marketing Director at DemKota Ranch Beef
4-2019 - 6-2022
Digital Marketing Manager at Niman Ranch
8-2017 - 4-2019
Brand Marketing Specialist - Food Service at Niman Ranch
6-2015 - 8-2017
Social Media and Public Relations Coordinator at Swingle Lawn, Tree & Landscape Care

Education

2011 - 2013
Bachelor's Degree from Washington State University
2009 - 2011
Associate of Arts Degree from Spokane Colleges

More Information

Social Presence :

Prographics :

Exp : 12 Location : Spokane, Washington, United States Job Level : Mid-senior Designation : Marketing Director at STX Beef Company
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sara

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sara

Personality Compatibility


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