Sara Kway

Energizer
DISC Type : I

Senior Art Director at Digitas Health

Brooklyn, New York, United States

Overview

Sara is a Senior Art Director at Digitas Health with experience at BBDO New York, working on major brands like Bacardi and GE Healthcare. A graduate of the Moody College of Communication, people who have worked with Sara describe her as thorough, detail-oriented, and having a strong creative spirit.

Outside of her core responsibilities, Sara brings her creative expertise and communication skills to every project. She is known for developing unique and standout campaigns that meet client requirements and effectively gather audience attention. People she has worked with also describe her as hilarious.

Sara was selected from over 600 applicants to be a 4As MAIP Fellow, a prestigious program for advancing multicultural talent in advertising.

Personality Overview

Enthusiastic

Informal

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Healthcare Advertising
Currently a Senior Art Director at Digitas Health and previously worked on the GE Healthcare account at BBDO New York.
Brand Art Direction
Has extensive experience developing creative for a wide range of consumer brands including Cesar, Pedigree, Nutro, Bacardi, and Dewar's.
Diversity in Advertising
Was selected as a MAIP Fellow for the 4A's, a program dedicated to creating opportunities for multicultural professionals in the advertising industry.

Media Appearances

Sara has no verified media appearances

Work History

3-2025
Senior Art Director at Digitas Health
1-2023 - 3-2025
Art Director at BBDO New York
12-2021 - 12-2022
Junior Art Director at BBDO New York
6-2021 - 12-2021
Art Direction Intern at BBDO New York
5-2020 - 8-2021
2020 - 2021 MAIP Fellow at 4A's

Education

2017 - 2021
Bachelor's degree from Moody College of Communication

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brooklyn, New York, United States Job Level : Senior Designation : Senior Art Director at Digitas Health
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sara

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sara take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sara

Personality Compatibility


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