Sara Macauley

Commander
DISC Type : D

Global Scot at Scottish Development International

Spring, Texas, United States

Overview

Sara Macauley is the Principal and Fractional CMO at Kindred Strategic, specializing in helping SMEs achieve growth through bespoke marketing and branding strategies. A graduate of the University of Glasgow, she leverages extensive experience in the energy and tech sectors to guide national and global brands. She is also a Global Scot for the Scottish government.

Personally, Sara is a self-described "confirmed expat, " having lived and worked in numerous countries including Canada, France, Singapore, and Ireland. This international experience shapes her global perspective. In her downtime, she is a dedicated barre fitness addict, a passion she highlights in her professional profiles.

As a Global Scot, she actively advises Scottish businesses on international expansion and organizes transatlantic trade relations.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

SME Growth
Her entire professional focus is on enabling SME leadership teams to drive growth through strategic marketing, branding, and actionable plans.
Global Market Entry
Hosts the "Venture On! " podcast and, as a Global Scot, actively helps Scottish businesses expand into international markets like the US.
Relationship Marketing
Focuses on building genuine, long-term connections to generate leads and foster business growth, a key topic of her recent podcast appearances.

Media Appearances

Sara has no verified media appearances

Work History

7-2022
Global Scot at Scottish Development International
1-2016 - 4-2018
Volunteer Manager at Ronald McDonald House Charities
1-2015
Principal, Marketing Consultant, Fractional CMO at Kindred Strategic
1-2011 - 12-2014
Group Strategic Marketing Manager at ALS Oil & Gas
1-2009 - 12-2010
Brand & Strategy Consultant at Fifth Ring

Education

1992 - 1997
MA Joint Hons from University of Glasgow
1995 - 1996
BA (Hons) from AFOREM

More Information

Social Presence :

Prographics :

Exp : 23 Location : Spring, Texas, United States Job Level : Leadership Designation : Global Scot at Scottish Development International
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sara

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • If convinced, they can reach decisions quite fast.
  • Can Sara take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sara

Personality Compatibility


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