Sara Macauley in

Sara Macauley

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Global Scot at Scottish Development International
📍 Spring, Texas, United States

Sara Macauley is the Principal and Fractional CMO at Kindred Strategic, specializing in helping SMEs achieve growth through bespoke marketing and branding strategies. A graduate of the University of Glasgow, she leverages extensive experience in the energy and tech sectors to guide national and global brands. She is also a Global Scot for the Scottish government.

Personally, Sara is a self-described "confirmed expat, " having lived and worked in numerous countries including Canada, France, Singapore, and Ireland. This international experience shapes her global perspective. In her downtime, she is a dedicated barre fitness addict, a passion she highlights in her professional profiles.

As a Global Scot, she actively advises Scottish businesses on international expansion and organizes transatlantic trade relations.

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Experience
23 Years
Current Role
Global Scot
Job Level
Leadership
Location
Spring, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sara cares about

SME Growth
Her entire professional focus is on enabling SME leadership teams to drive growth through strategic marketing, branding, and actionable plans.
Global Market Entry
Hosts the "Venture On! " podcast and, as a Global Scot, actively helps Scottish businesses expand into international markets like the US.
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Career

Work history

7-2022
Global Scot
Scottish Development International
1-2016 - 4-2018
Volunteer Manager
Ronald McDonald House Charities
1-2015
Principal, Marketing Consultant, Fractional CMO
Kindred Strategic
1-2011 - 12-2014
Group Strategic Marketing Manager
ALS Oil & Gas
1-2009 - 12-2010
Brand & Strategy Consultant
Fifth Ring
In the press

Media appearances

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Education
1992 - 1997
MA Joint Hons
University of Glasgow
1995 - 1996
BA (Hons)
AFOREM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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