Sara Macauley in

Sara Macauley

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Global Scot at Scottish Development International
📍 Spring, Texas, United States

Sara Macauley is a fractional Chief Marketing Officer and Principal at Kindred Strategic, where she helps SMEs grow through bespoke strategies. A University of Glasgow graduate and Global Scot, she leverages her experience from co-launching and selling a successful oil and gas services company to advise businesses on global expansion.

As a self-described "confirmed expat," Sara has lived in six countries, including Canada, Singapore, and France. She is a passionate "Barre Addict" and has previously dedicated her time as a Volunteer Manager for Ronald McDonald House Charities in Singapore, liaising with families and medical professionals.

She co-hosts the "Venture On!" podcast, where she interviews entrepreneurs and experts on global business and trade.

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Experience
24 Years
Current Role
Global Scot
Job Level
Leadership
Location
Spring, Texas, United States
Personality Overview

How Sara shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sara cares about

SME Growth
Her professional focus is enabling SME leadership teams to drive growth with bespoke strategies, expert resources, and actionable plans.
Strategic Positioning
A recent post emphasized losing a major contract by being a "vendor" instead of a "strategic partner," showcasing her focus on high-level branding.
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Career

Work history

7-2022
Global Scot
Scottish Development International
1-2016 - 4-2018
Volunteer Manager
Ronald McDonald House Charities
1-2015
Principal, Marketing Consultant, Fractional CMO
Kindred Strategic
1-2011 - 12-2014
Group Strategic Marketing Manager
ALS Oil & Gas
1-2009 - 12-2010
Brand & Strategy Consultant
Fifth Ring
In the press

Media appearances

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Education
1992 - 1997
MA Joint Hons
University of Glasgow
1995 - 1996
BA (Hons)
AFOREM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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