Sara Schmalz

Inspirer
DISC Type : id

Executive Director, Customer Success & Event Operations at CDM Media

Greater Tampa Bay Area, United States

Overview

Sara is an event leader with 8+ years of experience producing over 80 B2B events annually for CDM Media. She leads customer success and event operations, managing a team and budgets up to $1. 5M. Colleagues describe her as calm, professional, and adaptable. She holds a BA from Saint Leo University.

Outside of work, Sara values adaptability and contingency planning in her personal life as much as her professional one. She enjoys exploring innovative trends in event planning and customer engagement, constantly seeking new ways to create polished experiences.

She once applied her professional event management skills to navigate a major, unexpected pivot on her own wedding day.

Personality Overview

Achievment Oriented

Charming & Persuasive

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Event Logistics
Serves as Executive Director of Event Operations, overseeing end-to-end logistics for over 80 B2B summits, roundtables, and conferences annually across North America.
Client Success
Her role includes overseeing sponsor fulfillment and delivering exceptional experiences for attendees and Fortune 1000 partners in sectors like tech, finance, and HR.
Team Leadership
Manages a team at CDM Media and has a history of team management in prior roles. She is actively involved in hiring and building her team.

Media Appearances

Sara has no verified media appearances

Work History

7-2024
Executive Director, Customer Success & Event Operations at CDM Media
6-2023
Director, Customer Success & Event Operations at CDM Media
11-2022 - 5-2023
Senior Recruiter at Cielo Talent
12-2021 - 11-2022
University Recruiter for Amgen at Cielo Talent
6-2019 - 12-2021
Operations Site Manager, University Housing & Conferences at Johnson & Johnson

Education

2009 - 2013
Bachelor of Arts (BA) from Saint Leo University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Tampa Bay Area, United States Job Level : Senior Designation : Executive Director, Customer Success & Event Operations at CDM Media
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sara take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sara

Personality Compatibility


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