Sara Smith

Inspirer
DISC Type : id

Sr. Director of Marketing & Communications at Brandywine Valley SPCA

Greater Philadelphia, United States

Overview

Sara Smith is the Senior Director of Marketing and Communications at Brandywine Valley SPCA, where she leverages her expertise in digital media, content creation, and brand management. An award-winning professional with an Emmy and an Edward R. Murrow Award, she is described by colleagues as creative, visionary, and a determined leader who excels at getting things done.

Her career is driven by a deep passion for animal welfare, reflected in her statement, "I work for the pets. " This commitment is central to her professional life, where she focuses on creating state-of-the-art care environments and sharing compelling stories about shelter animals to engage the community and support her organizations mission.

Sara won a Regional Emmy for a special report and digital presentation on suicide prevention.

Personality Overview

Achievment Oriented

Confident & Optimistic

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Animal Welfare
Her career is dedicated to animal advocacy, leading communications for the Brandywine Valley SPCA and frequently sharing stories about new facilities and rescue animals.
Digital Storytelling
An Emmy and Murrow award-winning communicator who uses her expertise in digital campaigns and content creation to tell impactful stories for mission-driven causes.
Brand Management
As a self-described "brand defender, " she specializes in managing and enhancing an organization's image, voice, and reach across multiple platforms to represent its mission effectively.

Media Appearances

I recently sat down with Sara Smith from the Brandywine Valley SPCA to chat about …. Featured in Facebook

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Work History

3-2024
Sr. Director of Marketing & Communications at Brandywine Valley SPCA
1-2023 - 3-2024
Director of Communications at Brandywine Valley SPCA
8-2022 - 12-2022
Marketing Director at Brandywine Valley SPCA
9-2021 - 8-2022
Digital Audience Engagement Editor at KYW Newsradio
10-2020 - 10-2021
Social Media Coordinator at Aversa PR & Events LLC

Education

BS from Kutztown University of Pennsylvania
coursework toward BA from Marietta College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Philadelphia, United States Job Level : N/A Designation : Sr. Director of Marketing & Communications at Brandywine Valley SPCA
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sara take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sara

Personality Compatibility


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