Sara Smokrovich

Questioner
DISC Type : c

Senior Art Director at The Farmer's Dog

Brooklyn, New York, United States

Overview

Sara has no verified overview

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sara has no verified topics they care about

Media Appearances

Sara has no verified media appearances

Work History

1-2025
Senior Art Director at The Farmer's Dog
6-2021 - 1-2025
Art Director at Droga5
6-2020 - 8-2020
Art Direction Intern at DDB

Education

2019 - 2021
Art Direction from VCU Brandcenter
2015 - 6-2019
Bachelor’s Degree from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 4 Location : Brooklyn, New York, United States Job Level : Senior Designation : Senior Art Director at The Farmer's Dog
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sara take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sara

Personality Compatibility


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