Sarah Arnesen (MCIM)

Evaluator
DISC Type : scd

Marketing Director at Knovia

Bromsgrove, England, United Kingdom

Overview

Sarah is the Marketing Director at Knovia Group, where she translates innovative ideas into compelling brand narratives. With an MSc in Marketing from the University of Birmingham, her career is focused on the vocational training sector. Colleagues describe her as motivated, driven, and hard-working, with excellent marketing instincts.

Outside of her professional role, Sarah is passionate about supporting community causes. She recently led her marketing team in the Chiltern Challenge, a sponsored endurance hike to raise vital funds and awareness for The Care Workers Charity, showcasing her commitment to philanthropy and physical challenges.

She is leading a Knovia Group initiative, Shaping Lives, which aims to train 30, 000 early years educators by 2030.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Vocational Training
Her entire career at Knovia, Paragon Skills, and Aspiration Training has been dedicated to advancing vocational training and apprenticeships in the UK.
Supporting Care Workers
She actively supports The Care Workers' Charity, leading a sponsored hiking challenge to raise funds for care workers facing financial hardship.
Brand Storytelling
She describes her core function as turning clever ideas into powerful brand stories that connect emotionally and drive results.

Media Appearances

Sarah has no verified media appearances

Work History

11-2024
Marketing Director at Knovia
11-2021
Marketing Director at Paragon Skills
8-2020 - 11-2021
Marketing Director at Aspiration Training Ltd
9-2018 - 8-2020
Head Of Marketing at Aspiration Training Ltd
2-2014 - 8-2018
Head of Marketing, PR & Events at British Independent Retailers Association (bira)

Education

2018 - 2018
Foundation from OSS Retail
2002 - 2003
MSc Marketing from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bromsgrove, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Knovia
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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