Sarah Bull is the Head of Consumer Experience for UGG, HOKA, and Teva in EMEA at Deckers Brands. With 18 years in retail, she is an omni-channel specialist focused on insight-led decision-making and creating personalized customer journeys. She holds a BA in Textile Design from the Chelsea College of Art and Design.
Outside of her professional role, Sarah is passionate about community and environmental initiatives, actively supporting a sustainability charity. Her creative background in textile design informs her approach to the retail and fashion industries, blending artistic insight with commercial strategy.
Unique fact: Sarah was previously elected to the Partnership Council at John Lewis, representing 83, 000 employees to the companys governing authority.
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