Sarah Bull

Pioneer
DISC Type : DIs

Head of Consumer Experience UGG | HOKA | TEVA at Deckers Brands

London, England, United Kingdom

Overview

Sarah Bull is the Head of Consumer Experience for UGG, HOKA, and Teva in EMEA at Deckers Brands. With 18 years in retail, she is an omni-channel specialist focused on insight-led decision-making and creating personalized customer journeys. She holds a BA in Textile Design from the Chelsea College of Art and Design.

Outside of her professional role, Sarah is passionate about community and environmental initiatives, actively supporting a sustainability charity. Her creative background in textile design informs her approach to the retail and fashion industries, blending artistic insight with commercial strategy.

Unique fact: Sarah was previously elected to the Partnership Council at John Lewis, representing 83, 000 employees to the companys governing authority.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Personalized CX
Advocates for moving beyond generic approaches, stating consumers "desire and value personalized and one-to-one experiences" to foster brand excellence.
Omni-channel Strategy
Identifies as an "omni retail specialist, " with extensive experience leading online planning and trading to create seamless end-to-end customer experiences.
Compassionate Leadership
Focuses on empowering people and building high-performing teams, inspired by leadership that is both bold and compassionate.

Media Appearances

Sarah has no verified media appearances

Work History

12-2021
Head of Consumer Experience UGG | HOKA | TEVA at Deckers Brands
4-2021 - 12-2021
Online Planning & Trading Manager at John Lewis & Partners
5-2018 - 12-2021
Partnership Councillor, part of the John Lewis Partnership governing authority at John Lewis & Partners
3-2020 - 4-2021
Customer Experience Manager at John Lewis & Partners

Education

2003 - 2006
BA (Hons) Textile Design from Chelsea College of Art and Design, University of the Arts London
1997 - 2003
Education details unavailable from St. Dunstan's College

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Consumer Experience UGG | HOKA | TEVA at Deckers Brands

Interested in

Sports

Physical Education

Art

Art and Design

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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sarah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are generally fast movers and can take quick decisions
  • Can Sarah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sarah

Personality Compatibility


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