Sarah Bull in

Sarah Bull

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Head of Consumer Experience UGG | HOKA | TEVA at Deckers Brands
📍 London, England, United Kingdom

Sarah Bull is the Head of Consumer Experience for UGG, HOKA, and Teva in EMEA at Deckers Brands. With 18 years in retail, she is an omni-channel specialist focused on insight-led decision-making and creating personalized customer journeys. She holds a BA in Textile Design from the Chelsea College of Art and Design.

Outside of her professional role, Sarah is passionate about community and environmental initiatives, actively supporting a sustainability charity. Her creative background in textile design informs her approach to the retail and fashion industries, blending artistic insight with commercial strategy.

Unique fact: Sarah was previously elected to the Partnership Council at John Lewis, representing 83, 000 employees to the companys governing authority.

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Experience
7 Years
Current Role
Head of Consumer Experience UGG | HOKA | TEVA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Sarah cares about

Personalized CX
Advocates for moving beyond generic approaches, stating consumers "desire and value personalized and one-to-one experiences" to foster brand excellence.
Omni-channel Strategy
Identifies as an "omni retail specialist, " with extensive experience leading online planning and trading to create seamless end-to-end customer experiences.
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Career

Work history

12-2021
Head of Consumer Experience UGG | HOKA | TEVA
Deckers Brands
4-2021 - 12-2021
Online Planning & Trading Manager
John Lewis & Partners
5-2018 - 12-2021
Partnership Councillor, part of the John Lewis Partnership governing authority
John Lewis & Partners
3-2020 - 4-2021
Customer Experience Manager
John Lewis & Partners
In the press

Media appearances

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Education
2003 - 2006
BA (Hons) Textile Design
Chelsea College of Art and Design, University of the Arts London
1997 - 2003
Education details unavailable
St. Dunstan's College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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