Sarah B.

Enigma
DISC Type : icd

Lead Operations Specialist at Softchoice

Seattle, Washington, United States

Overview

Sarah is the Lead Operations Specialist at Softchoice, drawing on extensive experience in sales and vendor management from her time at Amazon and AWS. A University of Washington graduate, she is described by colleagues as an exceptionally dedicated and quick-learning professional.

Sarah is passionate about mentoring the next generation of sales talent. She actively encourages college students to explore careers in the software and IT industry, demonstrating a commitment to helping others start their professional journeys.

She holds a certification in AWS Generative AI Essentials, signaling a keen interest in applying emerging AI technologies to business challenges.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Sales Mentorship
Demonstrated a passion for guiding new talent by publicly sharing and promoting sales internship opportunities for college students in the tech industry.
Generative AI Applications
Holds a certification in "AWS Partner: Generative AI Essentials (Business), " indicating a professional focus on the business applications of this emerging technology.
Go-to-Market Strategy
Her experience at Amazon involved GTM planning, vendor negotiations, and managing high-impact marketing initiatives to drive growth and profitability.

Media Appearances

Sarah has no verified media appearances

Work History

1-2026
Lead Operations Specialist at Softchoice
7-2024 - 2-2025
Account Manager at Amazon
10-2023 - 7-2024
Enterprise Associate Account Executive at Amazon Web Services (AWS)
12-2022 - 9-2023
Associate Account Executive at Amazon Web Services (AWS)
12-2021 - 11-2022
Client Development Representative at Collective[i]

Education

Bachelor of Arts - BA from University of Washington
Sales Certificate from UW Foster School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : Seattle, Washington, United States Job Level : Junior Designation : Lead Operations Specialist at Softchoice
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarah

Personality Compatibility


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