Sarah B. in

Sarah B.

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Director, Brand Design at Articulate
📍 Atlanta, Georgia, United States

A brand and creative leader with 15 years of experience, specializing in building brands for startups and SaaS companies. She combines design excellence with operational rigor and business strategy, and holds a B.F.A. from the Savannah College of Art and Design.

Outside of her primary roles, she is an entrepreneur who co-owned and built a consumer brand from concept to market. She also has a passion project focused on creating personalized, community-focused wedding designs for clients.

She successfully launched a consumer brand through a Kickstarter campaign, personally leading its brand identity, packaging, and e-commerce development.

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Experience
6 Years
Current Role
Director, Brand Design
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

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Decision Approach
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Priorities

Topics Sarah cares about

Startup Brand Building
Partners with founders to build brands from the ground up, covering narrative, visual identity, messaging, and operational frameworks for new companies.
Creative Operations
Focuses on architecting systems and processes, including ClickUp-based workflows, that help in-house creative teams scale effectively and collaborate better.
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Career

Work history

8-2024
Director, Brand Design
Articulate
11-2023 - 2-2026
Co-Owner & Managing Director
Shapeshifter
3-2023 - 9-2023
VP, Creative Ops & Special Projects
Retrospect
9-2022 - 3-2023
Head of Design
Retrospect
4-2021
Founder | Fractional Brand & Creative Leader
Archetypal LLC
In the press

Media appearances

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Education
B.F.A.
Savannah College of Art and Design
Education details unavailable
Pace Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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