Sarah Baier

Trailblazer
DISC Type : ID

Marketing Operations Lead at Asurint

Anchorage, Alaska, United States

Overview

Sarah Baier is a marketing operations professional with over 12 years of experience, focusing on supporting growth-stage companies. A graduate of the University of Missouri-Saint Louis, she is a Marketo Certified Expert and Salesforce Administrator who specializes in system integrations and GTM strategy. Colleagues describe her as creative, strategic, and a genuine marketing guru.

Her professional philosophy is guided by the principle of being a "servant leader. " This is complemented by a strong entrepreneurial drive, demonstrated by her founding Little Bear Marketing Consulting and co-founding the PEO consulting startup, peomg, where she continues to serve as a board member.

She uniquely describes herself as "Your favorite consultant’s favorite consultant. "

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Marketing Operations
Her core expertise, with a focus on CRM governance, process optimization, automation, and analytics to support growing teams and their leaders.
MarTech Stack Integration
An expert in Marketo, Salesforce, and Hubspot, she specializes in architecting and integrating systems to create analytics and improve data quality.
Go-To-Market Strategy
As a founder and consultant, she has direct experience creating and supporting GTM strategies, from initial messaging and branding to process deployment.

Media Appearances

Sarah has no verified media appearances

Work History

1-2026
Marketing Operations Lead at Asurint
5-2024 - 6-2025
Marketing Operations and Reporting Analyst at Centivo
10-2023
Hubspot Consultant at Revenue Pulse (RP)
8-2023
Co-Founder at peomg
3-2023
Founder & Primary Consultant at Little Bear Marketing Consulting

Education

2006 - 2013
Bachelor of Arts and Sciences from University of Missouri-Saint Louis
2003 - 2006
Diploma from Incarnate Word Academy

More Information

Social Presence :

Prographics :

Exp : 8 Location : Anchorage, Alaska, United States Job Level : Middle Designation : Marketing Operations Lead at Asurint
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sarah take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sarah

Personality Compatibility


Other Asurint Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.